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Better Business Bureau ®
Start With Trust®
In Upstate South Carolina
Businesses being tricked by: Open Business Directory
March 29, 2012

walking fingersBBB of the Upstate, March 29, 2012 –A copycat Yellow Pages company recently charged them for online ads they did not want and did not intend to buy.

The Better Business Bureau (BBB) suggests that businesses use caution when responding to faxes from Open Business Directory Ltd., which lists offices in Moscow and Boston. Open Business Directory also uses the names Yellow Page USA and Yellow-Page-USA.com.

Open Business Directory has an “F” grade with the BBB, the lowest grade possible. More than 250 complaints have been filed against the company, most of those in the past 12 months.  The complaints have come from 42 states, including 19 from Missouri and Illinois.

Vee Daniel, BBB president and CEO, said Open Business Directory is another in a long line of operations that use the Yellow Pages name and the  “walking fingers” logo to trick people into signing up for advertising services.

“These people have plagued small businesses for years,” Daniel said. “They spin their webs of deception and lie in wait for the next victim to fall into their trap.”

Daniel said the faxes the company is using to solicit business may be illegal. Federal and state law generally bans the sending of most unsolicited facsimile advertisements.

Most of the complainants say they believed they were renewing advertising for a Yellow Pages directory where they had a prior relationship, and not signing up for online listings with a completely different company.  Many small business operators said they were told that the paperwork was simply a way for them to update their current company information.

The copycat companies can use the term “Yellow Pages” and the walking fingers logo because neither is protected by federal copyright or trademark registration.  As a result, the name and logol are used in various forms by companies which provide few or no beneficial advertising services.

The BBB offers the following tips to businesses dealing with Yellow Pages solicitations:

Look closely at any Yellow Pages-related solicitation. If you have a question about its legitimacy, contact the Yellow Pages representative you have dealt with for previous advertising.

  • Be especially careful when asked to give supplemental information about your business over the telephone or via mailed, emailed or faxed forms. Supplying such information could be seen as agreeing to an advertising or online listing contract.
  • Channel all invoices through one department and make sure they are cleared with the appropriate executives before they are paid.
  • If you suspect you have received a call, fax or mailing from a bogus or copycat Yellow pages company, contact your state attorney general, the U.S. Postal Inspection Service, the Federal Trade Commission, the BBB and/or the Yellow Pages Association at 1-800-841-0639.
  • Check out a company’s BBB Business Review at www.bbb.org or at 864-242-5052.