Key Staff





Brian WrightPresident / CEO

As president & CEO, Brian promotes self-regulation and ethical business practices throughout the entire business community. He serves as the ultimate visual presence of BBB and alerts the community to good buying practices, as well as to trends in unethical, deceptive or unfair business practices. He is responsible for ensuring a productive, successful and profitable service organization.

About Brian:
I am a graduate of Elon University. In my free time, I enjoy automobiles, golf, hiking and outdoor activities. I am happily married and am always excited to spend time with my three children. 

Why BBB?
I enjoy learning the stories of trust and integrity from the leaders throughout our community and serving consumers who seek a voice.

Favorite Quote:
"You never fail until you stop trying." - Albert Einstein

Kristie AngelBusiness Credibility Agent 

A loyal BBB employee of 15 years, Kristie wears many hats. When consumers call to inquire about the reliability of a company, Kristie answers. She is responsible for accrediting prospective businesses. Kristie also performs ad reviews and investigates area businesses that show a high pattern of complaints or questionable practices.
About Kristie:
My family is my hobby. Having four kids involved in all sports – baseball, softball, tae kwon do, cross country – I am pulled in many directions.  I volunteer with local non-profits, including Arts for Life through Brenner Children's Hospital and Juvenile Diabetes Research Foundation.  Having a son with Type 1 Diabetes, both organizations have touched his life.

Why BBB?
I enjoy helping people, especially senior citizens. I always imagine my Grandparents are on the other end of the line!

Favorite Quote:
"To the world you may be one person, but to one person you may be the world."

Kelly MaceOperations Manager

Kelly oversees operational performance, ensuring we adhere to BBB standards. She is tasked with facilitating our policy and procedure handbook and also manages internal team cross-training. Last, but not least, Kelly oversees the dispute resolution services and customer review functions of our BBB.

About Kelly:
Having graduated from NC State University with a few science degrees, I worked for 20 years in various industries like environmental testing, battery manufacturing, and auto repair & towing. I was able to spend a wonderful summer riding my motorcycle over 12,000 miles around the US. I love to knit and shop for yarn.

Why BBB?
One of the highlights of working for the BBB is having the opportunity to help people learn about scams and how to avoid them.

Favorite Quote:
"Where there’s a will, there’s a body."


Debi ServidioOffice Manager

As Office Manager, Debi serves as assistant to the President. She is responsible for maintaining all financial records including accounts payables/receivables, payroll, monthly and quarterly reports and audit preparation. But she does so much more! She trouble shoots for our office equipment and communications networks, and keeps the office stocked with necessary supplies. A BBB employee of 30 years, she is the go-to for any questions consumers, businesses or staff have, if no one else can answer.

About Debi:
I enjoy crafts, especially scrapbooking. I collect cat figurines, bird houses and purple amethyst glass. Other past-times include decorating, shopping and reading. My favorite “hobby” is spending time with my grandson.

Why BBB?
It’s never boring! I’ve quit saying “I’ve heard it all”, because I’ve learned I haven’t. I love our BBB team. I believe what we do serves an important purpose in the community – for businesses and consumers.

Favorite quote:
“Be thankful for your problems; if they were less difficult someone with less ability would have your job.”

Johana DiazDispute Resolution Administrator

Johana is the voice of BBB to consumers. She processes complaints from the start to close, investigates patterns of complaints and forwards patterns to the Attorney General’s office if a business does not fix an issue once notified. She is also the go-to for consumers to inquire about general questions regarding scams, business reviews, and more.

About Johana:
I am a Public Notary and am fluent in Spanish. Outside of work, I enjoy bonfires, playing pool, cooking, and listening and dancing to Latin music. Having moved from Southern California to Northwest NC, I am always finding new things to do out in the “country.”

Why BBB?
We all have a mutual, genuine goal of helping our community, so definitely the atmosphere. When you do good, you feel good.

Favorite quote:
“You are responsible for your life, you are responsible for the energy that you create for yourself and the energy that you bring to others.” - Unknown

Claire Barham
Marketing Relations Administrator
Claire educates and trains businesses on ways to promote their BBB Accreditation. She creates and distributes all BBB communications to businesses and consumers using email newsletters, social media and traditional earned media. She serves as the liaison between business development and operations.

About Claire:
I earned my B.A. in Communication Studies from UNCW. Prior to BBB, I served as the PR Director for a marketing agency in Wilmington, NC. I live with my husband and pet bunny in Winston-Salem. My favorite past-times include watching football (Roll Tide & Go Panthers!), trying new restaurants, finding steals at thrift shops, and planning my next weekend escape.

Why BBB?
When I wrapped my head around all the good that BBB does, I knew it was for me. And it’s been a fantastic experience thus far. I couldn’t ask for a healthier, more fun work environment. The team is so dedicated.

Favorite Quote:
“Have regular hours for work and play; make each day both useful and pleasant, and prove that you understand the worth of time by employing it well. Then youth will bring few regrets, and life will become a beautiful success.” – Louisa May Alcott, Little Women



Robert DunlapBusiness Development Manager

Robert oversees our wonderful team of business development executives. He is responsible for training all new development team members and is a liaison between the development side and operations. He works directly with our president to ensure goals are met, and with marketing to strategize best ways to communicate with prospective businesses.

About Robert:
I am a lifelong resident of Winston-Salem and am a UNC Chapel Hill graduate. I proudly served 10 years as an officer in the Army. My loving wife and I are local business owners in downtown Winston-Salem. I have three daughters, one son and a dog. 

Karen GoldenBusiness Development Executive

A vital role for BBB, Karen communicates the importance of trust, credibility and accreditation to area businesses. She represents BBB at various community and business events. She works with businesses from initial introduction to gathering information for review and accreditation.

About Karen:
I enjoy involving myself in community activities and local Food Banks. I also like to bike, travel, read and hear live music. As a native North Carolinian, I really love the community I live in. Before joining BBB in early 2015, I worked in the business development and banking industry for more than 25 years.

Why BBB? 
I love helping the community in which I live in.

Favorite quote:
“Believe you can do it and you are half way there”

Emanuel "Manny" MoydBusiness Development Executive

Every day, Manny is responsible for communicating to business owners why trust, credibility and BBB accreditation is so important. He often spends time out and about, visiting our 14-county region to spread awareness for BBB and why we matter to local businesses.

About Manny:

A graduate of Southeastern College with a degree in Information Systems, I began my work career as an Intelligence & Communications Specialist for the United States Navy. I then worked for two companies that, like BBB, allowed me to help businesses grow by offering valuable insight and resources. I’ve lived in the triad for 10 years and am a huge sports fan (Lakers & Steelers). I have three children, all currently enrolled in NC universities. I am active with the Phoenix Cancer Foundation which supports the non-medical needs of women recently diagnosed with breast cancer.

Why BBB?
Since becoming a member of the team here at the BBB, I have been overly impressed with the staff. Everyone here has a passion for helping and ensuring that the businesses we serve understand the purpose and benefit of the BBB. It is truly a family atmosphere, where everyone understands the objectives and are committed to the success of the team.


Bruce PalmerBusiness Development Executive

Bruce opens the eyes of many business owners to why BBB accreditation is a win-win for both their business and the customers they hope to serve. He is the face of BBB at many networking events, always building relationships with professionals who can benefit from our accreditation services.

About Bruce:

I’m a certified Project Manager and have worked for two companies in an account management capacity. I was raised in King, NC – part of the region we serve. My favorite hobby is surrounding myself with friends that inspire one another to do great things.

Why BBB?
I enjoy learning from the business owners I meet. They each have their own personal experiences in business -- something I never get tired of heairng about. 

Favorite Quote:
“If you want to achieve your goals, help others achieve their goals” –Zig Ziglar 


Tawana RiceBusiness Development Executive

Tawana is a master relationship-builder responsible for connecting with business owners and communicating to them the importance of trust, credibility and BBB accreditation. She enjoys representing BBB throughout the community at community events, fundraisers and business expos. For businesses who qualify, she collects required information for review and validation.

About Tawana:
I have an extensive background in corporate business evolving in sales, marketing and human resource.  Prior to BBB, I provided commercial credit report consultation to businesses. I have worked for various staffing firms and held corporate roles for grocers like Harris Teeter and Lowes Foods. I am a native of Winston-Salem. A wife and mother of 3 beautiful children including a daughter attending Campbell University. My favorite ways to spend time out of the office is serving in the community, giving to others, traveling and spending joyous times with my husband and children.

Why BBB?
I love helping businesses reach their goals of immeasurable growth and credibility. Helping them with resources needed and proving that nothing is impossible!

Favorite Quote:
“You are the salt of the earth and light of the world. Let your light so shine and let your good works reflect among others.”


Norm WilliamsBusiness Development Executive

Norm reaches out to business across our 14-county area daily, conveying to them the importance of trust, credibility and BBB accreditation. He is responsible for building and maintaining relationships with business owners who are looking to apply for accreditation.

About Norm:
Outside of BBB, I am a fine art photographer. I enjoy good wine and smooth jazz.