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BBB Accredited Business since

Zulily Inc

Phone: (877) 779-5615 Fax: (206) 724-0534 View Additional Phone Numbers 2601 Elliott Ave STE 200, Seattle, WA 98121 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers online sales of baby, children and mom gear.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Zulily Inc meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

285 complaints closed with BBB in last 3 years | 83 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 35
Billing/Collection Issues 19
Delivery Issues 73
Guarantee/Warranty Issues 7
Problems with Product/Service 151
Total Closed Complaints 285

Additional Complaint Information

On November 21, 2013, BBB recognized a pattern of complaints from consumers regarding delivery and refund issues. Consumers allege the orders they place with Zulily Inc are delivered late or are not received at all. Consumers also claim they receive incomplete orders. Consumers further allege Zulily Inc does not provide refunds as promised when they cancel, return or do not receive their orders.

Customer Reviews Summary Read customer reviews

82 Customer Reviews on Zulily Inc
Customer Experience Total Customer Reviews
Positive Experience 20
Neutral Experience 6
Negative Experience 56
Total Customer Reviews 82

Additional Information

BBB file opened: June 28, 2010 Business started: 10/01/2009 Business started locally: 10/01/2009 Business incorporated 10/26/2009 in WA
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Washington Secretary of State
801 Capitol Way S, Olympia WA 98504
Phone Number: (360) 725-0377

Type of Entity


Business Management
Mr. Darrell Cavens, CEO Laura Malone Mr. Tim Melia, CS Supervisor
Contact Information
Principal: Mr. Darrell Cavens, CEO
Business Category

Childrens & Infants Wear - Retail

Customer Review Rating plus BBB Rating Summary

Zulily Inc has received 4.05 out of 5 stars based on 82 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.