We’ve bought into stereotypes about scam victims – they’re usually seen as vulnerable and elderly or gullible and poorly educated. BBB’s new study confirms that these stereotypes are strongly held . . . and they are wrong. New research offers powerful evidence that we are all at risk, with younger and more educated individuals being the most likely to be scammed. Armed with this information, BBB is calling for a new direction for how we approach the problem of fraud.
The research was conducted by the BBB Institute for Marketplace Trust, Council of Better Business Bureau’s educational foundation, which surveyed more than 2,000 adults in the U.S. and Canada. Participants were asked about their perceived vulnerability to scams, who they think is most likely to be scammed, and about the factors that helped them to avoid being scammed. The participants did not know that BBB was the sponsor of the survey.
ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. BBB Serving Northwest Florida, founded in 1985 and serving 14 panhandle counties, is one of over 100 local, independent BBBs across North America.