BBB® Serving Northwest Florida
P.O. Box 1511
Pensacola, FL 32591

BBB Reliability Report for

Waterfront Rescue Mission, Inc.

A BBB Accredited Charity since 11/05/2009.

This BBB Accredited Charity meets all 20 Standards for Charity Accountability and is a Seal Holder.
BBB issues Charity Reports on all organizations, whether or not they are BBB accredited. If an organization is a BBB Accredited Charity, it is stated in this report.
Name: Waterfront Rescue Mission, Inc.
Phone: (850) 478-4027
Fax: (850) 478-4082
Address: 380 W Herman St
Pensacola, FL 32505-5249
Report Creation Date: December 22, 2003
Report Expiration Date: December 24, 2016
Principal: Mick Breault, Chief Executive Officer
Customer Contact: Mick Breault, Chief Executive Officer - (850) 478-4027
File Open Date: August 2003
Type of Business: Charity - Local
BBB Accreditation: Waterfront Rescue Mission, Inc. is a BBB Accredited Charity.

Additional DBA Names

Waterfront Rescue Mission Inc. of Alabama
Waterfront Rescue Mission Foundation, Inc

Evaluation Conclusions

This organization has been evaluated according to the 20 BBB Standards for Charity Accountability. This organization meets all those Standards and is a BBB Accredited Charity.

BBB Charity Seal Participation

Charities that meet the Standards for Charity Accountability are eligible to participate in BBB Wise Giving Alliance Charity Seal program. The seal, which can be displayed on the charity's web site and in printed materials, helps inform the public that the charity meets these standards. This organization participates in this program.


Total Program Expenses:$9,523,249


Chief Executive Officer:Mick Breault
CEO Compensation:$98,926
Highest Paid Executive:Mick Breault
Highest Paid Executive Compensation:$98,926
Chair of the Board:Ed Grayson
Chair's Profession / Business Affiliation:Montogomery Realtors
Board Size:13
Paid Staff Size:115 Full Time. 131 Part Time.

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


According to Waterfront Rescue Mission, Inc.'s 2012 Audited Financial Records and IRS Form 990 for the year ended December 31, 2012:

 Total Income:$12,759,671
Expenses     % of total
% of total
  Programs: $9,523,249   81.60% 74.64%
  Fund Raising: $692,756   5.94% 5.43%
  Administrative: $1,454,351   12.46% 11.40%
  Other: $0   0.00% 0.00%
  Total Expenses: $11,670,356
Excess of Income over Expenses$1,089,315
Beginning Net Assets$14,350,043
Ending Net Assets:$15,245,774
Total Assets$17,619,350
Total Liabilities$4,286,217

* Excess for the year indicates the portion of income remaining after expenses.

Additional Contact Information

Additional Addresses
348 W Herman St
Pensacola, FL  32505-5249
Tel: (850) 436-7868

PO Box 870
Pensacola, FL  32591-0870

112 Hollywood Blvd SE
Fort Walton Beach, FL  32548-4923
Tel: (850) 796-0700

279 N Washington Ave
Mobile, AL  36603
Tel: (251) 433-1847

Industry Tips

Charitable Giving Tips

Ten Tips for Better Giving

Most charities are honest and ethical, but questionable solicitors are counting on the fact that you won't bother to check out the charity before you give. Here is some basic wise giving advise:

1. Watch out for similar names. As there are many charities raising funds for similar causes, some charity names sound the same. Be sure to look at the name carefully, because the charity soliciting you may not be the one you have in mind.

2. Do not be pressured to make an immediate gift. Be wary of solicitors that demand an "on the spot donation." Charities should welcome your gift whenever you want to send it.

3. Question vague appeals. Appeals should clearly identify the charity's programs. Watch out for appeals that are strong on identifying a problem, but weak on describing what specifically the charity intends to do about it.

4. Do not give out personal information to phone solicitors. Don't give out credit card numbers, checking account numbers or any other personal information to unknown telephone solicitors.

5. Do not give cash. Write out a check to the charity's full official name, not to an individual or third party that may be collecting the donation.

6. Keep record of your donations (receipts, canceled checks and bank statements) so you can document your charitable giving at tax time. (Note: The IRS requires donations of $250 or more to be substantiated through a written receipt from the charity.)

7. If you want a deduction, make sure the organization is a charity. There are many different types of soliciting nonprofit organizations. Most appeals will indicate if the organization is eligible to receive gifts deductible as charitable donations. (To be sure, review the list of organizations in IRS Publication 78 or ask the charity for a copy of its tax exempt status determination letter.)

8. Don't hesitate to ask the charity for written information on its programs and finances. This tip can be particularly helpful in responding to phone appeals from charities that interest you.

9. To verify if a charity is registered to solicit, contact your state government. In most cases, this will be the state's office of the attorney general. Remember that state registration does not mean "approval, " it means the group has filed the appropriate forms.

10. Report bad practices. Contact your Better Business Bureau and your state's Attorney General office about solicitation problems.

ID: 90002739
Report as of July 30, 2016 14:35
Copyright© 2016 Better Business Bureau

An organization may change its practices at any time without notice. Donors must decide for themselves the significance of any variation from BBB Standards, taking into account the relative importance of the practice in question in the context of the organization's total performance.

This report reflects the results of an evaluation of informational materials provided voluntarily by the organization. The report is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgement.

This report is not to be used for fund raising or promotional purposes.