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Better Business Bureau ®
Start With Trust®
Northern Indiana
Better Business Bureau Tips for Using Online Coupons
July 22, 2013
Coupons are one of the best ways for consumers to save money and be financially responsible. A savvy consumer no longer has to use a pair of scissors in order to reap the benefits. It is important for consumers to read the fine print.”

The BBB offers the following advice on redeeming online coupons:

  • Check out who is offering the coupon. Consumers should check to see if the coupon is being offered directly by the store or if it is being offered by a third-party such as a partner or affiliate. If it is via a third-party, they might ask for additional info or require the consumer sign up for services to redeem the coupon. If so, the BBB recommends using extreme caution before sharing any personal information. Check the company out, free of charge, at www.bbb.org

  • Be cautious of pop-up offers. The BBB advises coupon clickers to be wary of pop-up ad coupon offers that require you to immediately click to redeem. Clicking on the ad may automatically sign the consumer up for services they were not interested in receiving, causing them to be billed every month.

  • Read the fine print. Carefully read the terms and conditions for the use of the coupon. Check for the expiration date, limitations of use and whether it is an online coupon good for only online purchases or if it can also be redeemed at the physical store location.

  • Will the coupon be honored? With some stores concerned about fraud related to online coupons, not all businesses are eager to redeem them. The BBB recommends contacting the store where you wish to use the coupon directly to find out whether the coupon is being honored or not.

  • Be wary of required phone calls. Be extremely cautious if the coupon requires the consumer call the company to redeem the value of the coupon, and/or has any requirement to give personal information.

  • Don’t fall for phony coupons via e-mail. Many fake coupons have been making the rounds via e-mail and just because it may come from a friend or family member, don’t assume the coupon is legitimate.

For more advice on saving money, visit www.bbb.org

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As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reports on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.