Character Foundation of North Alabama

Our Character Matters

The Character Foundation of North Alabama (CFNA) is sponsored by the Better Business Bureau of North Alabama and has a vision that “North Alabama will be a nationally recognized community of character.”  We believe “Our Character Matters” and that character is a crucial component of the community infrastructure. Improving the character for all our community is our goal.

Mission: To be the catalyst for identifying, implementing and sustaining an unwavering commitment to character by developing a core framework to be used across all community segments.  


Congratulations to the winners of the 2016 North Alabama Community of Character Summit


Leadership FrameworkA framework of ethical characteristics, or defined "character ethics" – that support effective leadership and positive, flourishing relationships.

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TRUST! AssessmentAn excellent all-employee tool for organizations to gain a diagnosis and determine next steps for building a trust-advancing culture.

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TRUST! FrameworkTrust in the marketplace is a direct result of how well high character individuals employ highly competent business practices to create a trustworthy business. Learn the six TRUST! principles.

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