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Better Business Bureau ®
Start With Trust®
North Alabama
Get To Know Us

For over 100 years, BBB has helped consumers and businesses make smarter decisions.


Incorporated locally in 1965, today your BBB serves the thirteen counties of North Alabama, supported by over 2,300 BBB Accredited Businesses.

About BBB of North Alabama

BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. Incorporated locally in 1965, today your BBB serves communities in North Alabama, supported by over 2,300 BBB Accredited Businesses. BBB provides objective advice, free BBB Business Reviews® and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust

BBB’s mission is to be the leader in advancing marketplace trust.

Vision: An ethical marketplace where buyers and sellers can trust each other.