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BBB Reliability Report for

American Red Cross

A BBB Community Member since 05/02/1997.

This BBB Accredited Charity meets all 20 Standards for Charity Accountability and is a Seal Holder.

BBB issues Reliability Reports on all organizations, whether or not they are BBB accredited. If an organization is a BBB Accredited Charity, it is stated in this report.

Name:	American Red Cross
Phone:	(256) 536-0084
Fax:	(256) 536-9614
Address:	1101 Washington St NW
	Huntsville, AL 35801-5417
Website:	www.redcrossrelief.org
Report Creation Date:	November 30, 2012
Report Expiration Date:	July 7, 2013
Original Business Start Date:	January 1917
Principal:	Ms. Mary Moreillon, Executive Director
Customer Contact:	Ms. Mary Moreillon, Executive Director - (256) 536-0084
Entity:	Corporation
Incorporated:	January 1903, DC
Employees:	13, 15, 1379 Volunteers
Type of Business:	Charity - Local
Community Membership:	Yes

Affiliates

National Headquarters-2025 E. Street NW-Washington, DC 20006

Branch Offices in Marshall & Jackson County, Alabama.

Additional DBA Names

American Red Cross Madison/Marshall County Chapter

BBB Comments

A full, written report on this organization's national headquarters is available by visiting the BBB Wise Giving Alliance's web site at: www.give.org.

Stated Purpose

According to information provided to the BBB by AMERICAN RED CROSS, the organization's purpose is, "to provide emergency financial assistance to disaster relief victims, emergency communications for active military, volunteer opportunities, health, safety and aquatic education, blood and blood by-products, and disaster prevention and education."

Evaluation Conclusions

This organization has been evaluated according to the 20 BBB Standards for Charity Accountability. This organization meets all those Standards and is a BBB Accredited Charity.

Community Membership

This organization is a community member of BBB, which means it supports BBB's services to the public.

BBB Charity Seal Participation

Charities that meet the Standards for Charity Accountability are eligible to participate in BBB Wise Giving Alliance Charity Seal program. The seal, which can be displayed on the charity's web site and in printed materials, helps inform the public that the charity meets these standards. This organization participates in this program.

Programs

HEALTH & SAFETY/PREPAREDNESS EDUCATION - includes First Aid, CPR/AED, HIV/AIDS information, lifeguard training, learn to swim classes, Pet First Aid, Nurse Assistant Training, Babysitters Training, and disaster preparedness for individuals, families, and businesses.

DISASTER RELIEF - Disaster Action Teams responding to business & family fires, local natural disasters, and other large disasters within U.S.

BLOOD SERVICES - providing blood collection, processing and delivery.

MILITARY FAMILY SERVICES - provides emergency communications to assist military personnel & their families in times of emergency such as death or illness.

For the year ended June 30, 2010, American Red Cross's program expenses were:

Armed Forces Emergency Services:	$189,268
Disaster Services:	$562,952
Biomedical Services:	$125,196
Health Services:	$618,565
Community Services:	$134,881
International Services:	$2,106

Total Program Expenses:	$1,632,968

Governance

AMERICAN RED CROSS has an 25 member Board of Directors which meets bi-monthly.

Chief Executive Officer:	Mary Moreillon - Executive Director
Chair of the Board:	Gretchen Everts
Chair's Profession / Business Affiliation:	Intergraph
Board Size:	34
Paid Staff Size:	13 Full Time. 15 Part Time.

Fund Raising

Method(s) Used:

United Way, direct mail appeals, invitations to fund-raising events, grant proposals, corporate solicitations

According to the organization, they do not employ any outside fund raising firms.

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

Financial

According to American Red Cross's Audited Financials for the year ended June 30, 2010:


Income
	Total Income:	$2,500,564

Expenses			% of total Expenses	% of total Income
	Programs:	$1,632,968	72.26%	65.30%
	Fund Raising:	$359,990	15.93%	14.40%
	Administrative:	$266,948	11.81%	10.68%
	Other:	$0	0.00%	0.00%
	Total Expenses:	$2,259,906

Excess of Income over Expenses		$240,658
Beginning Net Assets		$2,642,862
Ending Net Assets:		$2,328,960
Total Assets		$2,575,607
Total Liabilities		$246,647

* Excess for the year indicates the portion of income remaining after expenses.

Additional Contact Information

Additional Addresses

102 E Laurel St Ste 14
Scottsboro, AL 35768-1852
Tel: (256) 259-2577
Fax: (256) 218-3138

114 N Broad St
Boaz, AL 35957-1665
Tel: (256) 593-0115
Fax: (256) 593-0155

Industry Tips

CHARITABLE SOLICITATIONS

In an effort to assist you in making a responsible decision, the BBB suggests you follow these guidelines:

1. Use your head as well as your heart. Beware of telephone solicitations. The ultimate telephone solicitation scam can result when callers secure your pledge for a donation to a non-existent charity.

2. If you are tempted to respond to a telephone appeal, request that literature be sent to you along with the organizations latest financial statement BEFORE you make a contribution. This information will allow you to determine how much of your donation actually goes to the cause, how much to fund raising and administrative costs.

3. Beware of "runners" who will be right over to pick up your check.

4. Never make cash donations, always pay by check with the endorsement made out to the charity, not the person collecting.

Bona fide solicitors will welcome the requests, and gladly furnish the information, bogus solicitors will not be able to provide this information or will attempt to talk themselves out of an uncomfortable situation and go on to a less "educated giver".

Allowing a Charity to Use Your Name
Contributing with Confidence
Guidelines for Business Giving
Tips on Contributing Used Cars to Charity
Tips on Volunteering

An organization may change its practices at any time without notice. Donors must decide for themselves the significance of any variation from BBB Standards, taking into account the relative importance of the practice in question in the context of the organization's total performance.

This report reflects the results of an evaluation of informational materials provided voluntarily by the organization. The report is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgement.

This report is not to be used for fund raising or promotional purposes.

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American Red Cross

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