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BBB Reliability Report for

National Children's Advocacy Center, Inc.

A BBB Accredited Charity since 03/01/2013.

This BBB Accredited Charity meets all 20 Standards for Charity Accountability and is a Seal Holder.
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BBB issues Charity Reports on all organizations, whether or not they are BBB accredited. If an organization is a BBB Accredited Charity, it is stated in this report.
Name: National Children's Advocacy Center, Inc.
Phone: (256) 533-5437
Fax: (256) 327-3864
Address: 210 Pratt Ave NE
Huntsville, AL 35801-4007
Website: www.nationalcac.org
Report Creation Date: June 15, 2015
Report Expiration Date: June 15, 2016
Original Business Start Date: May 1985
Principal: Mr. Chris Newlin, Executive Director
Entity: Charity
Incorporated: March 1985, AL
Employees: 32, 16, 172 volunteers
Type of Business: Charity - Children & Youth, Charity - Local
BBB Accreditation: Yes

Additional DBA Names

Children's Advocacy Center

Stated Purpose

The purpose of the National Children's Advocacy Center is to model, promote, and deliver excellence in child abuse response and prevention through service, education and leadership.

Evaluation Conclusions

This organization has been evaluated according to the 20 BBB Standards for Charity Accountability. This organization meets all those Standards and is a BBB Accredited Charity.

BBB Charity Seal Participation

Charities that meet the Standards for Charity Accountability are eligible to participate in BBB Wise Giving Alliance Charity Seal program. The seal, which can be displayed on the charity's web site and in printed materials, helps inform the public that the charity meets these standards. This organization participates in this program.


HEALTHY FAMILIES - offers early prevention of child abuse.

STOP CHILD ABUSE AND NEGLECT (SCAN) - school-based child abuse prevention program.

CLINICAL SERVICES - assists in investigation of child abuse and professional treatment.

FAMILY ADVOCATES - support program for non-offending caregivers of alleged child abuse victims.

PROFESSIONAL EDUCATION AND TRAINING SERVICES - provides various training programs for child abuse professionals.

Total Program Expenses:$4,261,532


The organization's board of directors meets monthly.

Chief Executive Officer:Chris Newlin
CEO Compensation:$157,987
Highest Paid Executive:CEO
Highest Paid Executive Compensation:$157,987
Chair of the Board:Chris Kuffner
Chair's Profession / Business Affiliation:Attorney - Maynard, Cooper & Gale
Board Size:19
Paid Staff Size:32 Full Time. 16 Part Time.

Fund Raising

Method(s) Used:Direct mail appeals, invitations to fund raising events, print advertisements, television and radio appeals, grants, United Way and corporate solicitations.

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


According to National Children's Advocacy Center, Inc.'s NCAC's Audited Financials for the year ended December 31, 2013:

 Membership dues$118,205
  Government grants$2,983,394
  Other contributions and grants$422,113
  Training and technical assistance$550,288
  Symposium registration$293,911
  Product sales$5,112
  Special events$150,043
  Investment income$65,322
  Other income$135,832
 Total Income:$4,724,220
Expenses     % of total
% of total
  Programs: $4,261,532   84.29% 90.21%
  Fund Raising: $309,584   6.12% 6.55%
  Administrative: $484,793   9.59% 10.26%
  Other: $0   0.00% 0.00%
  Total Expenses: $5,055,909
* Excess of Expenses over Income$331,689
Beginning Net Assets$6,823,566
Ending Net Assets:$6,491,877
Total Assets$7,397,713
Total Liabilities$905,836

* Excess for the year indicates the portion of income remaining after expenses.

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Industry Tips


In an effort to assist you in making a responsible decision, the BBB suggests you follow these guidelines:

1. Use your head as well as your heart. Beware of telephone solicitations. The ultimate telephone solicitation scam can result when callers secure your pledge for a donation to a non-existent charity.

2. If you are tempted to respond to a telephone appeal, request that literature be sent to you along with the organizations latest financial statement BEFORE you make a contribution. This information will allow you to determine how much of your donation actually goes to the cause, how much to fund raising and administrative costs.

3. Beware of "runners" who will be right over to pick up your check.

4. Never make cash donations, always pay by check with the endorsement made out to the charity, not the person collecting.

Bona fide solicitors will welcome the requests, and gladly furnish the information, bogus solicitors will not be able to provide this information or will attempt to talk themselves out of an uncomfortable situation and go on to a less "educated giver".

ID: 10001047
Report as of October 8, 2015 10:28
Copyright© 2015 Better Business Bureau

An organization may change its practices at any time without notice. Donors must decide for themselves the significance of any variation from BBB Standards, taking into account the relative importance of the practice in question in the context of the organization's total performance.

This report reflects the results of an evaluation of informational materials provided voluntarily by the organization. The report is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgement.

This report is not to be used for fund raising or promotional purposes.

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