BBB Logo

Better Business Bureau ®
Start With Trust®
In North Alabama

BBB Business Review

What is a BBB Business Review?

BBB Accredited Business since 10/18/2010


Phone: (256) 765-2171Fax: (888) 867-1173View Additional Phone Numbers217 N Seminary St, FlorenceAL 35630-4703 Send email to netDirectMerchantsView Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Net Direct Merchants is a distributor that operates primarily via the ecommerce channel. Our company is focused on marketing high quality products to consumers and professionals via our specialized and sophisticated niche web properties.

BBB Accreditation

A BBB Accredited Business since 10/18/2010

BBB has determined that netDirectMerchants meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised netDirectMerchants' rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 20 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints SummaryRead complaint details

20 complaints closed with BBB in last 3 years | 8 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues2
Delivery Issues3
Guarantee / Warranty Issues1
Problems with Product / Service14
Billing / Collection Issues0
Total Closed Complaints 20

Additional Information

BBB file opened: 12/01/2004Business started: 01/01/2002New Owner Date: 01/01/2002
Type of Entity


Incorporated: June 2003, AL

Contact Information
Principal: Mr. Richard Morse Jr. (CEO)Customer Contact: Ms. Renee Chandler (CFO)
Number of Employees


Business Category

Fireplace Equipment - Retail, Heating Equipment, Fireplaces

Products & Services

This company offers the sale of electric fireplaces, mantels, wine cooler furniture, electric heaters, and outdoor products at various websites.

Hours of Operation
Mon: 08:00 AM to 07:00 PMTue: 08:00 AM to 07:00 PMWed: 08:00 AM to 07:00 PMThu: 08:00 AM to 07:00 PMFri: 08:00 AM to 05:00 PMSat: 10:00 AM to 03:00 PM
Refund and Exchange Policy

We will refund your purchase amount less return shipping for any standard inventory item should you be dissatisfied with it. The item must be returned in sellable condition in the original packaging within 14 days of delivery.

Service Area

Continental United States and Canada

Alternate Business Names,,,,,
Industry Tips
Dont Get Burned by Furnace Fraud
Heating Your Home
Safety Considerations When Using Kerosene Heaters

What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.