How does a business track you?
The newest form of tracking is called a re-targeting pixel. This pixel is also a tracking code, but the code loads a cookie into your browser, giving the business the ability to follow you to other sites and advertise their services.
Opting-Out of Tracking
There is no perfect answer to opt out of tracking, but there are many solutions and applications that prevent tracking. Here are some options:
To prevent cookies, popular browsers have a disable or permissions setting.
You can install a third party application, such as DoNotTrackMe, Privacy Badger, AdBlockPlus, or Opt Out of Google Analytics Plugin, to detect and block advertising and trackers. There are no guarantees to protecting your personal information from tracking or cookies.
For more on Federal privacy laws, read the FTC’s Privacy & Security Guide
For more Web security tips, consult our Secure Web Pages: Why They are Important.
Image credit: Victor Grigas- India Cellphone and Tech Images November 2011
Disclaimer: Views expressed on this Blog are those of the individual author and do not necessarily reflect the views of BBB Serving Northeast California.