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BBB Accredited Business sinceAdditional Locations
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A BBB Accredited Business since
BBB has determined that Devon's Jewelers Inc. - All Area Locations meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
Reason for Rating
BBB rating is based on 13 factors. Get the details about the factors considered.
Factors that raised the rating for Devon's Jewelers Inc. - All Area Locations include:
- Length of time business has been operating
- Complaint volume filed with BBB for business of this size
- Response to 1 complaint(s) filed against business
- Resolution of complaint(s) filed against business
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||1|
|Total Closed Complaints||1|
Customer Reviews Summary Read customer reviews
|Customer Experience||Total Customer Reviews|
|Total Customer Reviews||0|
Type of Entity
Business ManagementMr. Mike Butcoff, Sales Supervisor Mr. Gerald Merksamer, Vice President Mr. Jon Merksamer, President
Jewelers - Retail
Alternate Business NamesDe Vons De Vons Jewelers Devons Jeweler
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Types of Complaints Handled by BBB
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BBB Complaint Process
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Additional Phone Numbers
- (209) 839-9000(Phone)
- (209) 951-9610(Phone)
- (916) 961-3181(Phone)
Complaint Trends - Last 3 Years
Customer Review Trends
BBB Customer Review Rating plus BBB Rating Overview
BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.
|Customer Review Experience||Value|
|Positive Review||5 points per review|
|Neutral Review||3 points per review|
|Negative Review||1 point per review|
BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
BBB Letter Grade Scale
Star Rating scale
BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
Problems with Product/Service
Read Complaint Details
Complaint: We weren't sold what we asked for and were never informed of any problems with our diamond. When complained to manager they didn't care we are unhappy We purchased a diamond back in June 2012. We had requested a diamond that was .9 or higher carats. They never shared with us any information about the diamond they were selling us, like what the quality was or coloring, they also sold us a diamond that was only .7 carats which isn't what we wanted. The guy who dealt with us was creepy and was trying to hit on me in front of my fiancÃ©. They were unprofessional and didn't handle their customer service in a way that should be expected. When we went back to management to complain about the ring because we noticed some major flaws they said there was nothing they could do unless we are willing to spend 50% more. We weren't given what we asked for and the quality is beyond disappointing so why would we want to buy more from them? I feel that us being happy should be their priority.
Desired Settlement: At this point I would like a refund for our purchase. The manager told us that they don't even keep quality diamonds in their store anymore because they can't compete with the businesses around them because they have lower quality and cheaper prices. So Devon's lowered their standards to keep business coming in. But now that customer is unhappy with product. I feel it is unfair to expect me to buy an upgrade when this was their fault. If they had been informative and given us what we asked for then we wouldn't be so disappointed in the ring we received.
Business' Initial Response