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Better Business Bureau ®
Start With Trust®
In Northeast California

BBB Accredited Business since

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Niello BMW meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Niello BMW include:

  • Complaint volume filed with BBB for business of this size.
  • Response to 2 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 2
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Niello BMW
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: September 14, 2012 Business started: 12/31/2007 in CA Business incorporated: 09/12/2007 in CA
Type of Entity


Business Management
Melinda Levy-Storm, Council, Dealership Compliance and Legal Affairs
Contact Information
Principal: Melinda Levy-Storm, Council, Dealership Compliance and Legal Affairs
Business Category

Auto Dealers - New Cars

Products & Services

Niello BMW offers the following product(s): Company offers car sales.

Alternate Business Names
Niello Bavarian Automobiles, Inc.
Industry Tips
Car Buyer’s Bill of Rights:

Additional Locations

  • 2020 Fulton Ave

    Sacramento, CA 95825 (916) 483-6464 (888) 800-3928 (916) 486-1011

  • 1

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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

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Additional Phone Numbers

  • (916) 483-6464(Phone)
  • (916) 486-1011(Phone)

Additional Web Addresses

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Complaint Detail(s)

6/2/2014 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: Niello BMW charged for a diagnostic test on my vehicle that was fraudulent and claimed my vehicle needed a wireing harness instead of conducting a complete diagnostic test on my transmission as they alleged that they did. after paying $5269.61 later the transmission place who did the work on my car based on the credibility of Niello BMW on Fulton rebuild my transmission only to find that the problem still exist, and not to mention the had to replace the wiring harness that niello charged my $827.00 to replace because it was defective apparently, so the Redline transmission called Niello NMW to let them know they replaced a new wire harness. When it was all said and done it turned out the car was still jerking after the transmission was rebuilt, RED line runs a diagnostic and finds out it was just the "trans control module" a part they purchase used for $250 bucks wow, and now I am out thousands of dollars because of Niello bad mis- representation of a diagnostic test.

Desired Settlement: Niello needs to pay for the cost to have my transmission replaced. it cost me $5,269.61 cents plus I had to pay them $827.00 for a fraud diagnostic test, and a wireharness that was defective and that I really didnt need it was the trans control module unit that was causing all the jerking with my car.

Business Response:

Dear *** ***************,

 We understand your concern. 

Would it be possible for us to inspect the vehicle at either our Sacramento (Fulton Ave.) or Elk Grove dealership?  It can be arranged at a time convenient for you and not take much of your time. 

We would like you to be present.  Is that an option?

 Thank you,

**** Torkelsen 

Consumer Response:  
The issue is about the misdiagnosis of the car and the cost I incurred as a result, I feel Niello should reimburse some of the cost since i paid them Niello BMW for a harness wiring which hand to be replaced twice only to find out the real problem was the Trans Module after paying  $827 to Neillo for a part they guess was the problem and a statement from Niello saying I needed a new transmission, that cost  $5,269.00 repairs, and still the car had the same problem after all that only to find out I just needed a Trans module.. a company as such should honor error when made as this was a costly error for me, on Niello behalf, I am out of town until Saturday, so the only time I have is Sunday the 8th if this issue is not resolved before then....

*** **** **** ******* **** **** ****


BBB's Final Determination: Consumer accepted resolution offered by the business.

5/7/2014 Problems with Product/Service | Read Complaint Details

Additional Notes


Desired Settlement: A PARTIAL REFUND OF THE TOTAL BILL. $ 3,000.00

Business Response: Please contact **** ********* or ***** ******** for resolution. ###-###-####

Consumer Response: The company asked that I call them and I did, no return call. They said that they would call Friday and no call. This is normal for this company regarding my situation. I have again called today and there has not been a return call.

Consumer Response: Consumer states that the company will send them a check for 1,500 and the complaint will be resolved.

Business Response:

We will refund $1,500 as a good will gesture only.  We repaired the vehicle properly. The check is being sent to Mr. *****. Cashing the check will represent a full settlement of any and all claims surrounding this repair and vehicle. We need confirmation from BBB and/or consumer on file to proceed.

BBB's Final Determination: Consumer accepted resolution offered by the business.