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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Direct Appliance meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Direct Appliance include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 2 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 2
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Direct Appliance
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: August 24, 2009 Business started: 12/15/1997 in CA Business incorporated: 12/26/2001 in CA
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Bureau of Electronics and Appliance Repair
4244 South Market Court, Suite D, Sacramento CA 95834
Phone Number: (916) 999-2041
Fax Number: (916) 921-7279
The number is 43862.

Type of Entity


Business Management
Mr. Ron Winter, President
Contact Information
Principal: Mr. Ron Winter, President
Business Category

Appliances - Major - Service & Repair Appliances - Major - Dealers

Alternate Business Names
Direct Appliance Flooring & Home Outlet Direct Flooring & Home Modesto Direct Appliance Inc.
Products & Services

Direct Appliance provides sales, service & repair of major appliances.

Additional Locations


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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

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BBB Complaint Process

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Complaint Detail(s)

12/31/2012 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I have not received a griddle or warranty on a purchase made in 10/29/12.I have over 5 phone calls in on trying to get what was promissed and paid for On 10/29/2012 We purchased a GE Cafe Range *********. The Sales Person was *******. We bought the Range used and in perfect condition except the griddle was missing. ******* said he would order a griddle for us at no charge since it was supposed to come with the Cafe Range. He would get that to us in a couple of weeks along with the 5 Year Warranty that we purchased. I still don't have either of them. ******* keeps telling me that he doesnt know why its not there. I made two undocumented calls and four doucumented 11/2, said griddle was due in 11/20, 12/4 Said he had warrenty and expected griddle in by 12/6, On 12/17 I left a message that was not returned, 12/19 Said he didn't know why griddle wasn't in and he would call them 12/20. Decided to file a complaint.

Desired Settlement: I expect the Griddle and warranty to be at my home by end of month.

Business Response: Business' Initial Response
Just received this complaint on my desk and when I pulled the customer's file, it shows the griddle and warranty were both signed for as received by the customer right after she inititiated this complaint. With the upcoming holidays, it may have crossed paths? Should be noted that Direct Appliance went out of its way to provide extra customer service on an as-is range that was purchased at our Outlet. We can only order and deliver parts as they come in from the manufacturer, we do not feel that a BBB filing is in any way relevant unless it is filed with the manufacturer who makes the product. Regardless, we made a promise to the customer, were in constant contact with her, and delivered on that promise. Customer has signed that she received both items in good condition and is satisfied with the delivery of the products.

7/2/2012 Problems with Product/Service