BBB Charity Review for
Florida Wildlife Federation

A BBB Accredited Charity since 11/18/2008


The information in this report has either been provided by the charity, or has been compiled by BBB from other sources.

Charity Contact & Profile

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Business Name:
Business Address: 2545 Blairstone Pines Dr.
Tallahassee, FL 32301

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Original Business Start Date: 1/1/1977
Type of Entity: Charity/NonProfit
Incorporated: 1977 in FL
Phone Number:
(850) 656-7113
(800) 656-3014
Fax Number:
(850) 942-4431
Email Address:
Type of Business:
Charity - Local
Primary Email:
Website Address:

Evaluation Conclusions

This organization has been evaluated in relation to the 20 Better Business Bureau Standards for Charitable Accountability.

BBB determined the following standard(s) were not applicable to this organization:

Standard 19
Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

Standard 20
Respond promptly to and act on complaints brought to its attention by the BBB Wise Giving Alliance and/or local Better Business Bureaus about fund raising practices, privacy policy violations and/or other issues.

The organization meets the remaining standards.


That the welfare of fish and wildlife is inseparable from other living things, including humans.

That wildlife is an indicator of environmental quality --and if properly managed can be a source of inspiration and recreation.  But, wildlife cannot survive where wetlands are drained, waters polluted, or habitat otherwise degraded or destroyed.

Ethical hunting and fishing, and the proper recreational use of our natural resources, inspires citizens to protect our environment.

That our life-supporting environment can only be protected through continued awareness, understanding, and action brought about by Federation members and concerned citizens.

That life and beauty, prosperity and progress depend on how wisely we use the gifts of clean air, rich soil, pure water, mineral wealth, and abundant plant and animal life.


Conserving Florida's Wildlife Habitats: Continued to increase net acreage of land placed in conservation through conservation easements, increasing habitat for wildlife; continued rural land stewardship program; Continued with Gulf of Mexico restoration efforts in wake of the 2010 BP Oil Spill; Advocating for the cleanup of impaired waters, emphasis on environmental education especially for youth; Held kids' fishing day at FWF River preserve and other activities there for adults; Instilling an ethic of stewardship of the outdoors in citizens and visitors through education and advocacy; long-time proponent of Everglades Restoration; Serves as a leader in "Get Outdoors, Florida!" and works to get more youth and citizens into hunting and fishing through service on FWC Committees, through outreach to members and the public.

Southwest Florida Office: Continues its focus on protecting and recovering the endangered Florida panther; works to protect wetlands and uplands in the Western Everglades.  FWF leadership has resulted in significant advances in the creation of permanent conservation land acreage; Facilitated permanent protection of tens of thousands of acres of wildlife habitat in Western Everglades; Pioneered with City Gate, LLC, for the permit, design and building of the state's first privately-funded wildlife underpass on dangerous rural road where panthers are often killed; Supports the Panther Posse which gets children into nature to learn about the "real Florida."

Northeast Florida Office: Continues as a leader in advocacy for significant conservation measures including critical wildlife habitat links and water protection; focuses on Florida black bear as guiding species; working in conjunction with other leading conservationists, secured mapping and conservation of over 2,700 acres that serve as a link between the Ocala National Forests and Matanzas State Forest; makes presentations to groups about growth management issues; monitors sound growth management plans in the northeast Florida counties.


Board Size:25
Paid Staff:11

Fundraising Methods

direct mail appeals
invitations to fund raising events
print advertisements
grant proposal
planned giving
internet appeals
Website for donations
FWF Sweepstakes
greeting cards
appeal letters
acquisition letters
renewal letters

Financial Summary

According to the Audited Financials for the Fiscal Year ended 9/30/2011:

Total Income $1,504,285.00
Total Expenses $1,300,139.00
Gain/Loss for the Year $204,146.00

Expense Breakdown
Item Amount % of Expenses
Programs $652,275.00 50.17%
Fund Raising $524,019.00 40.30%
Administrative $123,845.00 9.53%
Miscellaneous $0.00 0.00%

Income Breakdown
Item Amount % of Income
Contributions $1,383,608.00 91.98%
Program Service Revenue $137,327.00 9.13%
Sale of Non Inventory ($10,918.00) -0.73%
Special Events ($49,890.00) -3.32%
Gross Profit ($1,867.00) -0.12%
Dividends $26,103.00 1.74%
Rents $5,850.00 0.39%
Other $14,072.00 0.94%

This report is not to be used for fundraising or promotional purposes.

Additional Locations & Phone Numbers

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Customer Complaint History

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BBB has processed no customer complaints on this charity in its three year reporting period.

Government Action(s)

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BBB has no information regarding government actions at this time.

Advertising Review

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BBB has no information regarding advertising review at this time.

BBB Copyright and Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Review are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable, but not guaranteed as to accuracy.

BBB Business Review generally cover a three-year reporting period. BBB Business Review are subject to change at any time.

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Report as of: 9/4/2015
Copyright © 2015 Better Business Bureau®, Inc. serving Northeast Florida & The Southeast Atlantic

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