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In Northeast Florida & The Southeast Atlantic

BBB Accredited Business since


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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Keith Pierson Toyota, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Keith Pierson Toyota, Inc. include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 12 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

12 complaints closed with BBB in last 3 years | 5 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 1
Problems with Product/Service 8
Total Closed Complaints 12

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Keith Pierson Toyota, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: March 05, 2002 Business started: 01/01/1982 in FL Business started locally: 01/01/1982 Business incorporated: 10/01/2001 in FL
Type of Entity


Contact Information
Principal: Mr. Keith Pierson, President
Business Category

Auto Dealers - New Cars

Alternate Business Names
Keith Pierson Toyota

Additional Locations


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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

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Additional Phone Numbers

  • (904) 771-9100(Phone)
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Complaint Detail(s)

8/4/2014 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: So I bought a car just over a year ago and when I purchsed it I asked that there be new tires on the car. Fast forward to 1 year later and only 8k miles I find out that the tires are not new, they are almost bald now and they need to be replaced. I found this out yesterday and I am going out of town tomorrow morning at 5 am. I work until 11pm today and can't get over there to get this resolved (it's 45 minutes away) when I called the dealership I asked if someone could come pick up the car and I got a no, I got a response of "well you bought a used car" and when I said I am going to use this as a lesson to not buy a car from your dealership ever again I got an OK. I asked if there weas another dealership I could go to and was told no...I will never be able to bring this car to this dealership because I am going up north and the car is not coming back down south.

Desired Settlement: I just want my tires replaced before I leave town...or atleast at another dealership that this dealership then can reimburse.

Business Response:

Mr. ***** purchased a used 2010 Camry SE from Keith Pierson Toyota on 4/19/13. At the time of purchase, the service department conducted a full and extensive check up on the vehicle to make sure that it was safe to drive and, at that time, service determined that it was in perfect working order. The customer declined any type of extended warranty or maintenance plan when offered in the finance department. Since then, the customer has not returned to Keith Pierson Toyota at all for regular maintenance. Unfortunately, there were no allotments made for new tires in the customer's deal, and we are not permitted to alter a deal for that purpose fifteen months later.

******** ********* our Assistant General Manager, spoke to the customer this morning and asked him to bring his car in so that we could take a look at it to see if there was anything he could do to assist. The customer refused due to his work schedule and pending move to Maine tomorrow. Had we more time, we may have been able to provide additional services, but as it stands, our hands are tied.

BBB's Final Determination: Business offered a resolution. Consumer did not pursue further with BBB and the matter was assumed to be resolved

7/9/2014 Guarantee/Warranty Issues | Complaint Details Unavailable
3/5/2014 Advertising/Sales Issues
10/6/2013 Problems with Product/Service | Complaint Details Unavailable
10/6/2013 Problems with Product/Service | Complaint Details Unavailable
8/13/2013 Problems with Product/Service | Complaint Details Unavailable
3/13/2013 Billing/Collection Issues
12/10/2012 Problems with Product/Service
10/25/2012 Problems with Product/Service
6/19/2012 Problems with Product/Service
2/27/2012 Problems with Product/Service
2/21/2012 Advertising/Sales Issues