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BBB Accredited Business since 5/10/1994

Gatorland Toyota

(352) 376-3262

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Address for Gatorland Toyota

2985 N. Main St.,

Gainesville, FL 32609

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An Assurance of Voluntary Compliance is not an admission of guilt or violation of law, but is used for settlement purposes ONLY.For more information relating to this action, please contact the following agency:

Florida Attorney General
The Capitol PL-01
Tallahassee, FL 32399
850-414-3300On February 20, 2014, Gettel Enterprises, Inc. dba Gatorland Toyota, entered into an Assurance of Voluntary Compliance with Florida's Office of The Attorney General, Department of Legal Affairs. The Administrator alleges the company has engaged in unfair or deceptive acts or practices regarding the advertising and sale of Motor Vehicles from May 1, 2010 through October 1, 2013.

The Administrator complaints against the business alleges that consumers represent they were subjected to sales tactics that resulted in the feeling that they were being unfairly pressured into purchasing a new motor vehicle. Consumer were misled about the value of their motor vehicle trade-in. Consumers believed they were buying a specific motor vehicle which was somewhat different than the vehicle purchased. Consumers believed initially they were paying a price for a specific motor vehicle during the sales transaction that initially was less than the price ultimately agreed upon. Compliance Terms:1. Respondent shall comply with with the Florida Deceptive and Unfair Trade Practices Act("FDUPTA").2. Respondent shall not advertise the sale and lease of Motor Vehicles without Clearly and Conspicuously disclosing all Material terms, including but not limited to the Following:

a. Additional fees and costs;
b. Service plans;
c. Optional products and services;
d. Description that the value discounted for any rebate, discount and other incentive program such as military, student and teacher discount.

3. Respondent shall not employ unreasonably high pressure sales practices to induce consumers to purchase motor vehicles and related products and services.