How the BBB Accredited Charity Seal Program Works
Because of a long-standing policy precluding use of the BBB name by outside organizations, New York charities that met the BBB charity standards were not permitted to state this fact in their materials or to use the Better Business Bureau name. The Metro New York BBB Foundation experimented with a Charity Identification Program for several years. The results of that program helped to create the seal program. Through participation in the seal program, qualified New York charities now have the option of indicating, online and in promotional materials, that they meet BBB Standards for Charity Accountability by displaying the Metro New York BBB Charity Seal. To qualify for use of the seal, charities must be found by the Metro New York BBB Foundation to meet its standards, sign a licensing agreement, and pay an annual fee. Participation in the program is wholly voluntary.
The Metro New York BBB Charity Seal program generally applies to local New York charities and the New York office of national charities only. The Metro New York BBB Foundation will review individual cases to determine the organizational scope of the seal's use.