BBB Business Review
This Business is not BBB accredited
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This business is not BBB accredited.
Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.
To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.
Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that lowered the rating for Decor My Eyes include:
- 6 complaints filed against business
- Failure to respond to 1 complaint filed against business
- Advertising issue(s) found by BBB
- BBB does not have sufficient background information on this business
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||3|
|Total Closed Complaints||6|
Additional Complaint Information
Several consumers are reporting to the BBB that this this company does not fulfill orders in a timely fashion, does not correctly fulfill orders, and refuses to take responsibility for these mistakes. Various consumers allege that the sunglasses sold by the company are not authentic as stated on the company's web site. Some consumers claim they are unable to cancel or return their orders, and indicate that they have experienced what they consider to be aggressive and harassing behavior on the part of the company's owner.
Alternate Business NamesDecor My Home eMalish Corporation eMalish Corporation Eye and Sun Eye Wear US Glasses Expo Optic Genius Playco Corporation
The BBB made multiple attempts to contact Decor My Eyes through mail and e-mail regarding their business operations and advertising issues but the company has not responded to any inquiries. Mail has been returned by the U.S. Post Office from the address at 56 Beaumont Street in Brooklyn since 2011. However, this business's website is still operational and the company website shows the same address as Eyewear Town Corp. at 3163 Coney Island Avenue StreetBrooklyn, NY 11235. The BBB maintains a report on Eyewear Town, which can be viewed here:
The BBB reports that the owner of Decor My Eyes, Vitaly Borker, was sentenced was sentenced on September 5, 2012 to four years in federal prison and ordered to pay nearly $100,000 in restitution and fines. Mr. Borker owned and operated DecorMyEyes from his home in Sheepshead Bay. He pleaded guilty in May 2011 to charges of fraud and sending threatening communications. He admitted that he had scared dissatisfied customers with phone calls and e-mails, in some cases vowing rape, murder or dismemberment, according to prosecutors. In addition to four years in prison, Mr. Borker was told he would be on probation for three years after his release, during which he will not be allowed to use a computer. He was also told to receive psychiatric and substance-abuse counseling.