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Metropolitan New York, Long Island, and the Mid-Hudson Region

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This Business is not BBB accredited

Decor My Eyes

View Additional Phone Numbers 3163 Coney Island Avenue, Brooklyn, NY 11235 View Additional Web Addresses

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that lowered the rating for Decor My Eyes include:

  • 6 complaints filed against business
  • Failure to respond to 1 complaint filed against business
  • Advertising issue(s) found by BBB
  • BBB does not have sufficient background information on this business

Customer Complaints Summary Read complaint details

6 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 2
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 3
Total Closed Complaints 6

Additional Complaint Information

Several consumers are reporting to the BBB that this this company does not fulfill orders in a timely fashion, does not correctly fulfill orders, and refuses to take responsibility for these mistakes. Various consumers allege that the sunglasses sold by the company are not authentic as stated on the company's web site.  Some consumers claim they are unable to cancel or return their orders, and indicate that they have experienced what they consider to be aggressive and harassing behavior on the part of the company's owner.

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Decor My Eyes
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: March 08, 2007
Contact Information
Principal: Mr. Vitaly Borker, Owner
Business Category


Alternate Business Names
Decor My Home eMalish Corporation eMalish Corporation Eye and Sun Eye Wear US Glasses Expo Optic Genius Playco Corporation
Additional Information

The BBB made multiple attempts to contact Decor My Eyes through mail and e-mail regarding their business operations and advertising issues but the company has not responded to any inquiries. Mail has been returned by the U.S. Post Office from the address at 56 Beaumont Street in Brooklyn since 2011. However, this business's website is still operational and the company website shows the same address as Eyewear Town Corp. at 3163 Coney Island Avenue StreetBrooklyn, NY 11235. The BBB maintains a report on Eyewear Town, which can be viewed here:

Business Management

The BBB reports that the owner of Decor My Eyes, Vitaly Borker, was sentenced was sentenced on September 5, 2012 to four years in federal prison and ordered to pay nearly $100,000 in restitution and fines. Mr. Borker owned and operated DecorMyEyes from his home in Sheepshead Bay. He pleaded guilty in May 2011 to charges of fraud and sending threatening communications. He admitted that he had scared dissatisfied customers with phone calls and e-mails, in some cases vowing rape, murder or dismemberment, according to prosecutors. In addition to four years in prison, Mr. Borker was told he would be on probation for three years after his release, during which he will not be allowed to use a computer. He was also told to receive psychiatric and substance-abuse counseling.


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