BBB Business Review

Text Sizesmall medium large

This business is not BBB accredited.

Decor My Eyes

View Additional Phone Numbers 3163 Coney Island Avenue, Brooklyn, NY 11235 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Decor My Eyes include:

  • Failure to respond to 1 complaint(s) filed against business

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 2
Total Closed Complaints 2

Additional Complaint Information

Several consumers are reporting to the BBB that this this company does not fulfill orders in a timely fashion, does not correctly fulfill orders, and refuses to take responsibility for these mistakes. Various consumers allege that the sunglasses sold by the company are not authentic as stated on the company's web site.  Some consumers claim they are unable to cancel or return their orders, and indicate that they have experienced what they consider to be aggressive and harassing behavior on the part of the company's owner.

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Decor My Eyes
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: March 08, 2007
Contact Information
Principal: Mr. Vitaly Borker, Owner
Business Category


Alternate Business Names
Decor My Home eMalish Corporation eMalish Corporation Eye and Sun Eye Wear US Glasses Expo Optic Genius Playco Corporation
Additional Information

The BBB made multiple attempts to contact Decor My Eyes through mail and e-mail regarding their business operations and advertising issues but the company has not responded to any inquiries. Mail has been returned by the U.S. Post Office from the address at 56 Beaumont Street in Brooklyn since 2011. However, this business's website is still operational and the company website shows the same address as Eyewear Town Corp. at 3163 Coney Island Avenue StreetBrooklyn, NY 11235. The BBB maintains a report on Eyewear Town, which can be viewed here:

Business Management

The BBB reports that the owner of Decor My Eyes, Vitaly Borker, was sentenced was sentenced on September 5, 2012 to four years in federal prison and ordered to pay nearly $100,000 in restitution and fines. Mr. Borker owned and operated DecorMyEyes from his home in Sheepshead Bay. He pleaded guilty in May 2011 to charges of fraud and sending threatening communications. He admitted that he had scared dissatisfied customers with phone calls and e-mails, in some cases vowing rape, murder or dismemberment, according to prosecutors. In addition to four years in prison, Mr. Borker was told he would be on probation for three years after his release, during which he will not be allowed to use a computer. He was also told to receive psychiatric and substance-abuse counseling.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.