BBB Business Review

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This business is not BBB accredited., Inc.

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Phone: (800) 538-9798 View Additional Phone Numbers 381 Park Ave S, New York, NY 10016 View Additional Email Addresses View Additional Web Addresses

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As of April 23, 2015,, Inc. changed its name to, Inc.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for, Inc. include:

  • Failure to respond to 149 complaint(s) filed against business
  • 28 complaint(s) filed against business that were not resolved
  • Business has failed to resolve underlying cause(s) of a pattern of complaints

Customer Complaints Summary Read complaint details

1877 complaints closed with BBB in last 3 years | 391 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 208
Billing/Collection Issues 130
Delivery Issues 671
Guarantee/Warranty Issues 47
Problems with Product/Service 821
Total Closed Complaints 1877

Additional Complaint Information

As of May 2016, numerous businesses have contacted BBB with concerns about missing payments for merchandise that they have provided to Choxi. These complaints allege serious and ongoing problems between Choxi and its vendors. Many companies are telling BBB about the difficulties and frustration they experience in trying to recover the money from Choxi for outstanding invoices. These complaints also cite the lack of communication or response from Choxi as an obstacle to resolving these issues. A company spokesman was quoted in a recent article (September 9, 2016) and acknowledged that Choxi had fallen behind in paying its vendors. 

BBB files indicate a pattern of complaint concerning problems with the products purchased on the NoMoreRack website. Consumers are complaining to BBB alleging issues such as receiving incorrect items, products of inferior quality, or defective products. Consumers also say that they are encountering difficulties with company’s customer service department. An ongoing problem being reported by consumers is assurances made by customer service representatives about delivery dates or refunds for returned merchandise are not being honored by the company.

In June 2013, No More responded to the BBB's inquiry regarding a pattern of complaints, but failed to provide a sufficient explanation of how the company intends to correct the issues they have been experiencing regarding the shipment of incorrect, inferior or defective items. The company said that the their customer service representatives are trained to inform customers that refunds or credits are usually available in the industry standard 5-7 business days and that shipments are sent out within 10-14 days of the receipt of the order.

Customer Reviews Summary Read customer reviews

131 Customer Reviews on, Inc.
Customer Experience Total Customer Reviews
Positive Experience 11
Neutral Experience 2
Negative Experience 118
Total Customer Reviews 131

Additional Information

BBB file opened: August 29, 2012 Business started: 08/01/2012 in NY Business incorporated 04/23/2012 in DE
Type of Entity


Contact Information
Principal: Mr. Irrum Doss, VP Marketing
Business Category


Alternate Business Names

Customer Review Rating plus BBB Rating Summary, Inc. has received 1.12 out of 5 stars based on 131 Customer Reviews and a BBB Rating of F.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.