BBB Business Review

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Adore Me, Inc meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that lowered the rating for Adore Me, Inc include:

  • Length of time business has been operating

Factors that raised the rating for Adore Me, Inc include:

  • Complaint volume filed with BBB for business of this size.
  • Response to 265 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

265 complaints closed with BBB in last 3 years | 171 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 42
Billing/Collection Issues 134
Delivery Issues 22
Guarantee/Warranty Issues 3
Problems with Product/Service 64
Total Closed Complaints 265

Additional Complaint Information

BBB files indicate a pattern of complaints concerning enrollment in an automatic membership program and customer service issues. Numerous consumers are telling BBB that after making a purchase on the Adore Me website, they find they have been automatically signed up for the company’s VIP program, which charges a monthly fee of $39.95. Many consumers allege that the enrollment in VIP program was not clearly disclosed to them during checkout and they only became aware of it after seeing a monthly charge on their credit cards. Consumers that attempt to contact the company to cancel the enrollment report that the only way to apply for a refund is by telephone, and they are frustrated by the inconvenient process as well long wait times to reach the customer service department.

BBB has contacted the company about the aforementioned issues. The company has responded and reported that they are working on implementing additional measures to improve the consumer experience, such as hiring more customer service staff, and increasing the clarity for customers on different payment options prior to sale, plus streamlining the process for requesting a refund.

Customer Reviews Summary Read customer reviews

6 Customer Reviews on Adore Me, Inc
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 6
Total Customer Reviews 6

Additional Information

BBB file opened: August 23, 2012 Business started: 11/23/2011 in NY Business incorporated: 03/30/2012 in DE
Type of Entity


Business Management
Mr. Morgan Hermand-Waiche, CEO Eugen Neiculescu, User Experience Manager
Contact Information
Principal: Mr. Morgan Hermand-Waiche, CEO
Customer Contact: Ms. Sandra Negrea, Customer Care Analyst
Business Category



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