BBB Business Review
BBB Accredited Business since
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The Nielsen Company is a global information and media company which monitors consumer habits in the retail and media markets through its 100 worldwide locations. This firm's services include marketing and consumer information, household consumer panels, online intelligence, retail and other media and mobile measurements. In addition, Nielsen publishes trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division.
A BBB Accredited Business since
BBB has determined that Nielsen meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that raised the rating for Nielsen include:
- Length of time business has been operating.
- Complaint volume filed with BBB for business of this size.
- Response to 51 complaint(s) filed against business.
- Resolution of complaint(s) filed against business.
- BBB has sufficient background information on this business.
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||34|
|Total Closed Complaints||51|
Type of Entity
Business ManagementMr. David S. Calhoun, Chairman & Chief Executive Officer Mr. Mitchell Habib, Executive Vice President, Global Business Services
MARKET RESEARCH & ANALYSIS MEDIA CONSULTANT PUBLISHERS-PERIODICAL
Alternate Business NamesBuzzmetrics, Inc. National Consumer Panel NetRatings, LLC Nielsen Business Media, Inc. Nielsen Government and Public Sector, LLC Nielsen Homescan Nielsen IAG, Inc. Nielsen Mobile, LLC Nielsen National Research Group, Inc. Nielsen Online Photo District News (PDN)) Showeast, LLC The Cambridge Group, Inc. The Nielsen Company, B.V.
Nielsen has been made aware of unauthorized third parties attempting to use Nielsen's name fraudulently. If you should happen to be contacted, be it by phone, email, letter, or other means, offered a check from “Nielsen” and advised to cash it in order to use some of the proceeds to test a service (for example: testing a Western Union wire transfer), please disregard and report it to your local authorities immediately. You may also be advised that you may retain the balance from the cashed check as payment, however, the check later bounces.
What should you do if contacted? Concerned individuals should report any information regarding these activities to local law enforcement agencies, as well as the Federal Trade Commission (FTC) "econsumer.gov" reporting system (https://econsumer.ftccomplaintassistant.gov/).