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Description

The Nielsen Company is a global information and media company which monitors consumer habits in the retail and media markets through its 100 worldwide locations.  This firm's services include marketing and consumer information, household consumer panels, online intelligence, retail and other media and mobile measurements.  In addition, Nielsen publishes trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Nielsen meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Nielsen include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 51 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.


Customer Complaints Summary Read complaint details

51 complaints closed with BBB in last 3 years | 14 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 8
Billing/Collection Issues 7
Delivery Issues 1
Guarantee/Warranty Issues 1
Problems with Product/Service 34
Total Closed Complaints 51

Additional Information

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BBB file opened: August 01, 1991 Business started: 01/01/1923 in NY Business started locally: 05/23/2006 Business incorporated: 05/23/2006 in NY
Type of Entity

Corporation

Business Management
Mr. David S. Calhoun, Chairman & Chief Executive Officer Mr. Mitchell Habib, Executive Vice President, Global Business Services
Contact Information
Principal: Mr. David S. Calhoun, Chairman & Chief Executive Officer
Business Category

MARKET RESEARCH & ANALYSIS MEDIA CONSULTANT PUBLISHERS-PERIODICAL

Alternate Business Names
Buzzmetrics, Inc. National Consumer Panel NetRatings, LLC Nielsen Business Media, Inc. Nielsen Government and Public Sector, LLC Nielsen Homescan Nielsen IAG, Inc. Nielsen Mobile, LLC Nielsen National Research Group, Inc. Nielsen Online Photo District News (PDN)) Showeast, LLC The Cambridge Group, Inc. The Nielsen Company, B.V.
Additional Information

Nielsen has been made aware of unauthorized third parties attempting to use Nielsen's name fraudulently.  If you should happen to be contacted, be it by phone, email, letter, or other means, offered a check from “Nielsen” and advised to cash it in order to use some of the proceeds to test a service (for example: testing a Western Union wire transfer), please disregard and report it to your local authorities immediately. You may also be advised that you may retain the balance from the cashed check as payment, however, the check later bounces.  

What should you do if contacted? Concerned individuals should report any information regarding these activities to local law enforcement agencies, as well as the Federal Trade Commission (FTC) "econsumer.gov" reporting system (https://econsumer.ftccomplaintassistant.gov/).

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We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.

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The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

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Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.

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BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.

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What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

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What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.

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BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

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