BBB Business Review

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This business is not BBB accredited.

Diamonds International

Find a Location

Phone: (800) 515-3935 Fax: (212) 764-2302 View Additional Phone Numbers 1290 Avenue Of The Americas Fl 32, New York, NY 10104

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Diamonds International include:

  • Business has failed to resolve underlying cause(s) of a pattern of complaints
  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 130 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

130 complaints closed with BBB in last 3 years | 65 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 19
Billing/Collection Issues 2
Delivery Issues 4
Guarantee/Warranty Issues 12
Problems with Product/Service 93
Total Closed Complaints 130

Additional Complaint Information

BBB files indicate a pattern of complaint concerning jewelry purchased from a Diamonds International (DI) location while on a vacation or cruise. Consumers are complaining to the BBB alleging issues with flawed or inferior merchandise. Several consumers report that the jewelry that they bought is defective, with diamonds falling out after just several wears. Many consumers report that the results of an independent appraisal from local gemologist for the jewelry they purchased from DI is much lower than what they were told at the time of purchase. In a few cases, the difference in the independent appraisal is several thousands of dollars less than what was paid for the DI merchandise. Consumers seeking a refund claim they encounter a lot of difficulty in receiving a response from DI. In some cases consumers report that DI is only offering them partial credit for the merchandise. At the time of purchase many consumers say they are told by DI representatives that if for any reason they are not satisfied with the product, they can return it for a refund within 30 day of the purchase for a full refund.

BBB has contacted Diamonds International about the aforementioned issues. The company told BBB that they are seeking to improve.

Customer Reviews Summary Read customer reviews

4 Customer Reviews on Diamonds International
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 4
Total Customer Reviews 4

Additional Information

BBB file opened: August 24, 2004 Business started: 01/06/1991 Business incorporated 06/18/1991 in NY
Type of Entity


Business Management
Mr. Albert Gad, President
Contact Information
Principal: Mr. Albert Gad, President
Business Category


Customer Review Rating plus BBB Rating Summary

Diamonds International has received 3.01 out of 5 stars based on 4 Customer Reviews and a BBB Rating of B+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.