BBB Logo

Better Business Bureau ®
Start With Trust®
Metropolitan New York, Long Island, and the Mid-Hudson Region

BBB Business Review

Consumer Complaints

BBB Accredited Business since 2/19/2013

Adore Me, Inc

Customer Complaints Summary

236 complaints closed with BBB in last 3 years | 153 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 41
Billing/Collection Issues 112
Delivery Issues 21
Guarantee/Warranty Issues 3
Problems with Product/Service 59
Total Closed Complaints 236

Additional Complaint Information

BBB files indicate a pattern of complaints concerning enrollment in an automatic membership program and customer service issues. Numerous consumers are telling BBB that after making a purchase on the Adore Me website, they find they have been automatically signed up for the company’s VIP program, which charges a monthly fee of $39.95. Many consumers allege that the enrollment in VIP program was not clearly disclosed to them during checkout and they only became aware of it after seeing a monthly charge on their credit cards. Consumers that attempt to contact the company to cancel the enrollment report that the only way to apply for a refund is by telephone, and they are frustrated by the inconvenient process as well long wait times to reach the customer service department.

BBB has contacted the company about the aforementioned issues. The company has responded and reported that they are working on implementing additional measures to improve the consumer experience, such as hiring more customer service staff, and increasing the clarity for customers on different payment options prior to sale, plus streamlining the process for requesting a refund.

Industry Comparison | Chart



What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


About BBB Business Review Content & Services:

Some Better Business Bureaus offer additional content & services in BBB Business Reviews.
The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.


Thank you for your feedback!

Help us improve by taking our survey.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

Find a LocationX

  Change Location
Show Only Accredited Locations


Closure Definitions

Complaint resolved with BBB assistance
BBB records show the issues raised in the complaint have been resolved. Either customer confirmed the complaint has been resolved, or business confirmed the complaint has been resolved and customer did not respond to BBB correspondence informing customer that complaint will be considered resolved unless BBB hears otherwise from customer.
BBB found business made good faith effort to resolve complaint but customer not satisfied with business response
BBB found that business adequately addressed the disputed issues and made a good faith effort to resolve them; however, customer has informed BBB that he/she is not satisfied with the outcome. In some cases, business may have agreed to mediate or arbitrate the complaint but customer declined to participate in mediation/arbitration.
Customer not satisfied with business response; BBB did not find business made good faith effort to resolve complaint
BBB did not find that business adequately addressed the disputed issues and made a good faith effort to resolve them, and customer has informed BBB that he/she is not satisfied with the outcome. In some cases, customer may have agreed to mediate or arbitrate the complaint but business declined to participate in mediation/arbitration.
BBB did not receive a response from business
BBB did not receive a response from business after two attempts to contact business, and BBB communications with customer do not show that business contacted customer to resolve the complaint.
BBB cannot process complaint
This includes situations where BBB cannot locate business, business is no longer in business, or business is in bankruptcy and complaints must be submitted through bankruptcy trustee.
Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in Metropolitan New York, Long Island, and the Mid-Hudson Region. Businesses may engage in more than one type of business. This comparison does not account for the length of time the businesses have been operational. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by the BBB.

# of businesses with NO complaints in the past 36 months 0
# of businesses with 1-4 complaints in the past 36 months 2
# of businesses with 5-25 complaints in the past 36 months 2
# of businesses with 26-99 complaints in the past 36 months 2
# of businesses with 100 or more complaints in the past 36 months 4 Adore Me, Inc is in this range.
Total # of same relative size businesses in the BBB database in this type of business 10

BBB began including complaint response text in BBB Business Reviews on 7/31/2013.

BBB Business Reviews show, for complaints that are received electronically, the text of the complaint and the text of the initial response from the business, as well as the final responses from the business and the consumer. For businesses that receive a high volume of complaints, BBB shows the text described in the previous sentence for a random sample of about 20% of the reportable complaints received.