BBB Business Review

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Consumer Complaints

This business is not BBB accredited.

Adore Me, Inc.

Customer Complaints Summary

752 complaints closed with BBB in last 3 years | 473 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 70
Billing/Collection Issues 442
Delivery Issues 29
Guarantee/Warranty Issues 2
Problems with Product/Service 209
Total Closed Complaints 752

Additional Complaint Information

BBB files indicate a pattern of complaints concerning this company's advertising and billing policies. Consumers are complaining to BBB about enrollment in an automatic membership program and customer service issues with Adore Me. Numerous consumers are telling BBB that after making a purchase on the Adore Me website, they find they have been automatically signed up for the company’s VIP program, which charges a monthly fee of $39.95. Many consumers allege that the enrollment in VIP program was not clearly disclosed to them during checkout and they only became aware of it after seeing a monthly charge on their credit cards. Consumers that attempt to contact the company to cancel the enrollment report that the only way to apply for a refund is by telephone, and they are frustrated by the inconvenient process as well as long wait times to reach the customer service department.

In July 2016, Adore Me provided an explanation to BBB of the following initiatives they have begun implementing to address the issues raised in the Pattern inquiry and customer experience: clarification of the VIP program enrollment process on the website; introduction of another platform for customers to unsubscribe from VIP membership; and increasing the number of Customer Care agents to reduce call waiting times.

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BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.