BBB Business Review

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This business is not BBB accredited.

Adore Me, Inc.

Additional Locations

View Additional Phone Numbers 499 7th Avenue, 19th Floor, South, New York, NY 10018

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Adore Me, Inc. include:

  • 753 complaint(s) filed against business
  • Length of time business has taken to respond to complaint(s)
  • Business has failed to resolve underlying cause(s) of a pattern of complaints

Factors that raised the rating for Adore Me, Inc. include:

  • Length of time business has been operating
  • Response to 753 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

753 complaints closed with BBB in last 3 years | 475 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 69
Billing/Collection Issues 443
Delivery Issues 29
Guarantee/Warranty Issues 2
Problems with Product/Service 210
Total Closed Complaints 753

Additional Complaint Information

BBB files indicate a pattern of complaints concerning this company's advertising and billing policies. Consumers are complaining to BBB about enrollment in an automatic membership program and customer service issues with Adore Me. Numerous consumers are telling BBB that after making a purchase on the Adore Me website, they find they have been automatically signed up for the company’s VIP program, which charges a monthly fee of $39.95. Many consumers allege that the enrollment in VIP program was not clearly disclosed to them during checkout and they only became aware of it after seeing a monthly charge on their credit cards. Consumers that attempt to contact the company to cancel the enrollment report that the only way to apply for a refund is by telephone, and they are frustrated by the inconvenient process as well as long wait times to reach the customer service department.

In July 2016, Adore Me provided an explanation to BBB of the following initiatives they have begun implementing to address the issues raised in the Pattern inquiry and customer experience: clarification of the VIP program enrollment process on the website; introduction of another platform for customers to unsubscribe from VIP membership; and increasing the number of Customer Care agents to reduce call waiting times.

Customer Reviews Summary Read customer reviews

248 Customer Reviews on Adore Me, Inc.
Customer Experience Total Customer Reviews
Positive Experience 150
Neutral Experience 10
Negative Experience 88
Total Customer Reviews 248

Additional Information

BBB file opened: August 23, 2012 Business started: 11/23/2011 in NY Business incorporated 03/30/2012 in DE
Type of Entity


Business Management
Mr. Morgan Hermand-Waiche, CEO Eugen Neiculescu, User Experience Manager
Contact Information
Principal: Mr. Morgan Hermand-Waiche, CEO
Customer Contact: Ms. Sandra Negrea, Customer Care Analyst
Business Category


Customer Review Rating plus BBB Rating Summary

Adore Me, Inc. has received 2.5 out of 5 stars based on 248 Customer Reviews and a BBB Rating of D+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.