BBB Business Review

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Consumer Complaints

This business is not BBB accredited.

Diamonds International

(800) 515-3935

Customer Complaints Summary

126 complaints closed with BBB in last 3 years | 66 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 20
Billing/Collection Issues 2
Delivery Issues 4
Guarantee/Warranty Issues 11
Problems with Product/Service 89
Total Closed Complaints 126

Additional Complaint Information

BBB files indicate a pattern of complaint concerning jewelry purchased from a Diamonds International (DI) location while on a vacation or cruise. Consumers are complaining to the BBB alleging issues with flawed or inferior merchandise. Several consumers report that the jewelry that they bought is defective, with diamonds falling out after just several wears. Many consumers report that the results of an independent appraisal from local gemologist for the jewelry they purchased from DI is much lower than what they were told at the time of purchase. In a few cases, the difference in the independent appraisal is several thousands of dollars less than what was paid for the DI merchandise. Consumers seeking a refund claim they encounter a lot of difficulty in receiving a response from DI. In some cases consumers report that DI is only offering them partial credit for the merchandise. At the time of purchase many consumers say they are told by DI representatives that if for any reason they are not satisfied with the product, they can return it for a refund within 30 day of the purchase for a full refund.

BBB has contacted Diamonds International about the aforementioned issues. The company told BBB that they are seeking to improve.

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BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.