The BBB Research Challenges the Widely Held Notion of Scam Victims

  
     
July 26, 2016

The popular image of senior citizens as the most vulnerable targets of fraud has been proven wrong by the BBB Institute. Marketplace scams affect one in four North American households each year at an estimated loss to individuals and families of $50 billion, yet most consumers believe they are invulnerable.

Read more how we all cling to this unrealistic bias . The results of the new study will surprise you.