BBB Business Review

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This business is not BBB accredited.


View Additional Phone Numbers 304 William Way, Wyckoff, NJ 07481

BBB Business Reviews may not be reproduced for sales or promotional purposes.


eToolDirect is ?a shop for most automotive repair tool needs. ?Their in depth inventory and immediate availability to most name brand aftermarket tools gives certified technicians, and home repair professionals access to top notch automotive repair tools. They find the latest technology and newest tools to simplify the fix while saving time and money off the prescribed book rates.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for eToolDirect include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on eToolDirect
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: May 20, 2009 Business started: 12/01/2007 in NJ Business incorporated 12/01/2007 in NJ
Type of Entity

Limited Liability Company (LLC)

Business Management
Mark Rubin, Owner
Contact Information
Principal: Mark Rubin, Owner
Business Category

Machine Tools Industrial Machinery and Equipment Merchant Wholesalers (NAICS: 423830)

Products & Services

eToolDirect sells the following brand(s): Aircat, Assenmacher, Astro Pneumatic, Autodata, Blair, Chicago Pneumatic, CPS, Dent Fix, Devilbiss, Dewalt, Electronic Specialties, EZ Red, FJC, Florida Pneumatic, Fowler, Grey Pneumatic, Ingersoll Rand, Innova, Innovative Products, Irwin Hanson, KD Tools, Ken Tool, Lincoln, Lisle, Makita, Mastercool, Mityvac, OTC Tools, Peake Research, Power Probe, Schley Products, SK Tools, Streamlight, Sunex

eToolDirect offers the following product(s): diagnostic tools, Hand tools

Method(s) of Payment
credit card, paypal
Refund and Exchange Policy
eToolDirect is dedicated to customer satisfaction. If ?a purchase is received and defective within the first 7 days customers can send the item back and they will gladly ship out another one immediately. If after 7 days the unit has any problems it will need to be handled thru the Manufacturers warranty, If ?customers are returning the item because it was purchased in error or they have changed ?their mind, these items need to be returned within 7 days of receiving them and the company will refund the item minus the shipping cost and a 10% restocking fee will apply.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.