This business is not BBB accredited.

Vita Pure, Inc.

Phone: (877) 643-7225 Fax: (908) 245-1999 410 W 1st Ave, Roselle, NJ 07203

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company provides vitamins and supplements.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Vita Pure, Inc. include:

  • Failure to respond to 1 complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Vita Pure, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: March 09, 2011 Business started: 10/23/1986 Business started locally: 10/23/1986 Business incorporated 10/23/1986 in NJ
Type of Entity


Business Management
Mr. Samir Bhatia, Marketing Manager Mr. Achyut Sahasra, President
Contact Information
Principal: Mr. Samir Bhatia, Marketing Manager
Business Category

Vitamins & Food Supplements Internet Shopping Food (Health) Supplement Stores (NAICS: 446191)

Alternate Business Names

Additional Locations


    410 W 1st Ave

    Roselle, NJ 07203


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

4/22/2014 Billing/Collection Issues | Read Complaint Details

Additional Notes

Complaint: On August 13, 2013 I placed an order for T****** 100% whey protein fuel - chocolate surge (order #*********). The wrong flavor arrived and a replacement was sent, which was also the wrong flavor. They sent return labels and I returned both products. One was mailed Sept. 6, 2013, and the other was mailed October 24, 2013. Someone said they would be sending out the correct product but they never did. My credit card was charged $42.15 on August 27, 2013. I have left numerous phone messages but no one has returned my calls. No one will respond to my emails. I am due a credit of $42.15 since I have no product to show for this charge. The business address on my invoice is: **** *** ** ********* *** **********, NJ ***** The phone number is ###-###-#### Thanks for your help. **** *** ******

Desired Settlement: Credit my credit card for $42.15

Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

0 Customer Reviews on Vita Pure, Inc.
Positive Experience (0 reviews)
Neutral Experience (0 reviews)
Negative Experience (0 reviews)