Business ProfileforHudson Valley Environmental, Inc.

On December 16, 2021, BBB contacted the business regarding its website advertising "eco-friendly."

According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as “green” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.

General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence ((often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.

Unfortunately, the business failed to respond to BBB's request to either remove the eco-friendly statement or modify the website to make the references more transparent to explain what products/services are eco-friendly.