Text Sizesmall medium large

BBB Accredited Business since

Folica, Inc.

Additional Locations

Phone: (888) 919-4247 Fax: (609) 860-8432 View Additional Phone Numbers 90 Stults Rd, Dayton, NJ 08810 View Additional Email Addresses http://www.folica.com

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This business offers hair dryers, straight/flat irons, curling irons, shampoos and conditioners. 

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Folica, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Folica, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 18 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

18 complaints closed with BBB in last 3 years | 5 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 5
Billing/Collection Issues 0
Delivery Issues 3
Guarantee/Warranty Issues 3
Problems with Product/Service 7
Total Closed Complaints 18

Additional Complaint Information

On July 17, 2008, Folica notified BBB that in the past six months, the business has made the following changes: - Enhancing the leadership team: hired 4 senior leaders for Operations, Finance, Technology, and Website development as well as senior managers for merchandising, the call center and fulfillment operations. - Infrastructure: the business moved to a new facility that is 3 times the size of the old building. Significant investments have been made in software and hardware infrastructure as well as a new fulfillment center.

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Folica, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: August 01, 1999 Business started: 01/01/1997 in NJ Business incorporated 10/01/2007 in NJ
Type of Entity


Contact Information
Principal: Ms. Vicki Levine, CEO
Business Category

Beauty Supplies & Equipment

Alternate Business Names
Additional Information

This company offers hair care, beauty supplies and skin care services.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.