BBB Rings the NYSE Bell to Celebrate Centennial

August 01, 2012

To celebrate its Centennial and 100 years of fostering marketplace trust between businesses and consumers, Better Business Bureau (BBB) executives and guests visited the New York Stock Exchange (NYSE) on Friday, July 27th to ring the closing bell.

Carrie A. Hurt, President and CEO of the Council of Better Business Bureaus, rang the closing bell to mark the organization’s 100th anniversary. BBB was founded in 1912 as the Advertising Vigilance Committee by corporate executives who were fed up with deceptive advertising and fraudulent claims. Samuel Candler Dobbs, a vice president of Coca-Cola, drafted “The Ten Commandments of Advertising,” and dozens of corporations signed the manifesto. Later that year, the first local group was founded in Minneapolis.

The Better Business Bureau name was suggested in 1916 by Arthur F. Sheldon, the founder of a school on salesmanship, and the organization continued to grow. The first national office opened in 1921 in Cleveland, Ohio, and the first Canadian BBB opened in 1928 in Montreal. The organization today has 115 local, independent BBBs across the U.S. and Canada that maintain BBB Business Reviews on more than four million businesses, handle dispute resolution for nearly one million complaints a year, and alert consumers of scams and fraudulent business practices.

For a century, BBB has fostered trust in the marketplace by helping consumers make smarter buying decisions through BBB Business Reviews; resolving disputes between consumers and businesses; and educating the public on scams and fraud.

370,000 BBB Accredited Businesses are committed to following the organization’s strict Code of Business Practices, which includes guidelines on ethics, customer service, transparency, financial management, advertising and privacy. They also must maintain at least a B rating in order to remain accredited. The support of these businesses enables BBB to offer virtually all of its services to consumers for free.

To check out a business review of a company call us toll-free at 800-649-6814 or visit