Since 1995, Better Business Bureau (BBB) Serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa has presented the prestigious BBB Integrity Awards to recognize those organizations that have business practices and related activities that exemplify the BBB's mission and principles which include honesty, commitment and accountability.
BBB's Integrity Awards recognize companies that go "above and beyond" in serving their customers, employees and communities. Unlike other awards, BBB's Integrity Awards focus on demonstrated ethical business practices, rather than a company's growth, profitability or popularity.
BBB Integrity Award applications are not only nomination based. All businesses, organizations and charities located in the BBB's service area, that have been operating under the same ownership for three years or more and have an "A" rating, are eligible to apply. An independent panel of judges from the business and academic communities (Lincoln, Omaha and Wichita) select the award winners.