New Features Add Consumer Voice to BBB Business Reviews

August 15, 2014

Customer reviews, a feature of many online commerce websites, are being VERIFIED and added to individual company Business Reviews developed by the Better Business Bureau and available at

"BBB is a primary provider of information about the business practices and complaint patterns of thousands of companies operating in Middle TN & Southern Kentucky.  Adding VERIFIED customer comments on our Business Review pages is a natural progression of what people now expect from an online service and Ratings provider”, says Kathleen Calligan, CEO.

"VERIFIED Customer Reviews are an exciting additional feature of our overall Business Reviews for both consumers and businesses, Calligan noted. The BBB has a carefully developed system for determining the validity of Customer Reviews posted to our website to help ensure they are real and factual. Verified Customer Reviews will avoid many of the problems that plague other customer review sites and models.”

Customers can make comments about their interactions with any of the more than 80,000 businesses in the BBB database covering Middle TN and Southern KY.  By clicking a button on the BBB website, consumers will be guided through a very simple process.

With the help of a local developer BBB is making available to any business in Middle TN & Southern KY a mobile application that works on all Apple and Android devices,  This free mobile app allows businesses to collect real reviews from their customers at the point of service.  All Customer Reviews collected through the BBB Review Solution will go through the same verification process.

Prior to publishing the Customer Review along side the Business Reviews,  BBB will review customer comments for privacy concerns and inappropriate language.  Our system also gives the business an opportunity to verify that the person making the comment was in fact a customer. Third parties cannot contribute to Customer Reviews.

Calligan added, “We believe that  Customer Reviews along with our existing A+ to F letter-grade Rating system provides consumers with the most powerful business evaluations available.”

For more information about the BBB Review Solution free mobile app log on to:

For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust.  In 2014, consumers turned to BBB more than 132 million times for BBB Business Reviews on more than 4.5 million businesses and Charity Reports on 11,000 charities, all available for free at

BBB Serving Middle Tennessee and Southern Kentucky, founded in 1961 and serving 38 counties in Middle Tennessee and 7 Southern Kentucky counties, is one of 112 local, independent BBBs across North America.