How the Scam Works:
You are at work. You receive a call from someone representing a website, which they claim is an online version of the Yellow Pages. The caller says he is updating the directory and asks you some basic information, such as your office’s address, telephone number and email. After you answer, the representative repeats the information back to you, and you confirm the listing.
A few weeks later, your office receives an invoice for several hundred dollars for an ad from the Yellow Pages online directory. But you never agreed to that!
When you call to complain, the representative says that you verbally confirmed the placement. He or she even plays back a spliced version of your previous conversation. The altered recording makes it sound like you were agreeing to place an ad, when you were really saying “yes” to the listing information.
How to Protect Yourself Against This Scam:
Hang up. Don’t confirm information from unknown callers. This just gives the scammers something to use against you.
Remember, the Yellow Pages name and logo is not trademarked. Scammers are able to use the name and “walking fingers” icon to lend credibility to their scam. They are not affiliated with the famous phone directory.
Don’t trust Caller ID. Scammers have technology that lets them display any number or organization name on your screen.
File a complaint with your BBB. BBB has resolved hundreds of complaints against businesses that have been accused of this scam. Go to bbb.org/mississippi to file a complaint.
About BBB: The BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. The BBB provides objective advice, free business BBB Business Reviews, charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, the BBB offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 114 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than three million local and national businesses and charities. Please visit bbb.org for more information about BBB.