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BBB Warns Small Businesses About Advertising Specialty Offers from IMG Integrated and Victory Sports
March 23, 2010

Dallas, TX, March 19, 2010 -- The Better Business Bureau serving Dallas and Northeast Texas is warning small businesses across the country to be alert to telemarketing calls from two advertising specialty companies based in Irving, TX. The companies, IMG Integrated, Inc., and Victory Sports, sell advertising on magnets showing community information or local sports team schedules. Victory Sports also sells advertising on T-shirts. The BBB has received scores of complaints from small businesses nationwide on the two companies concerning misleading sales tactics, poor quality of products, delays in delivery, and non-delivery of the advertising specialty items. Some complaints are resolved with shipments of the magnets, but some complaints are not answered by the companies.

According to some complaints, the telemarketers mention a local school, community organization or sports team. The schools or organizations didn't receive the items or weren't aware of their name being used, some complaints say.

"Small businesses want to get the most out of the advertising dollars they spend," said Jeannette Kopko, spokesperson for the BBB serving Dallas and Northeast Texas. "According to complaints on IMG Integrated and Victory Sports, small businesses are paying hundreds of dollars to these companies but are not receiving the items as promised."

A businesswoman in Nevada complained on Victory Sports: "The company contacted me in regards to a fundraiser they were running for a local school ... I contacted the school and the school knew nothing about Victory Sports ... I immediately called them and followed up with an email that I would not be participating in their school fundraiser ... I received two very poor quality t-shirts and then began receiving several harassing telephone calls from Victory Sports ... The school denies still having a contract and they are concerned this company is using their name ... "

A Florida businessman complained on IMG Integrated, Inc.: “I was offered a magnet ad to be used at local county events and the funds would be used to support the local county activities. The product was ordered … Once payment was made no contact has been maintained and no date of delivery has been given.” IMG Integrated, Inc., replied that the magnets would be shipped in about 5 weeks. The businessman responded: “I have already had the credit card charge reversed. I ordered a product to be delivered in January not May.”

IMG Integrated, Inc., has a BBB rating of F, on a scale from A+ to F. Reasons for the rating include:
• 93 complaints filed against the business;
• Failure to respond to 6 complaints filed against the business;
• 3 complaints filed against the business that were not resolved;
• BBB does not have sufficient information to determine how long this business has been operating; and
• BBB does not have sufficient background information on this business.

Complaints on
Victory Sports are similar to those on IMG Integrated, Inc. An auto body and collision repair business in Mansfield, TX, complained: “I paid $509.50 to Victory Sports for ads for my company to be on the Dallas Cowboy 09 football schedule … I still don’t have them and they won’t return phone calls.” Victory Sports replied, “These magnets have already been delivered.” The customer responded: “The magnets are not what we paid for and were just delivered in mid-season for football. We can’t give them out for advertising at this point.”

Victory Sports also has a BBB rating of F. Reasons for the rating include:
• 29 complaints filed against the business;
• Failure to respond to 5 complaints filed against the business;
• BBB does not have sufficient information to determine how long this business has been operating; and
• BBB does not have sufficient background information on this business.

For small businesses, specialty advertising on items such as pens, gadgets, and magnets can be a cost-efficient way to get the word out. The BBB offers these tips for small businesses on considering specialty advertising:

Designate an employee to authorize advertising purchases, and make sure your employees refer any calls offering advertising to that person.

Check out an advertising specialty company with the BBB at
www.bbb.org to find out if there is a record of complaints.

Make a decision based on the advertising value, not just because a community organization or team is mentioned in the sales pitch. Check directly with that organization or team to see if they are aware that their information is being used, and if they are planning to distribute the items.

To check out a business or file a complaint, start at
www.bbb.org. On your Web-enabled mobile device, start at m.bbb.org.

About BBB serving Dallas and Northeast Texas

The Better Business Bureau of Metropolitan Dallas, Inc., is an independent, non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization's standards of ethical business behavior. BBB services include BBB Reliability Reports™ on businesses, complaint resolution services, advertising review, and information on topics affecting marketplace trust. The BBB serving Dallas and Northeast Texas was founded in 1920 and is one of 124 BBBs serving the U.S. and Canada. The BBB System evaluates and monitors more than 4 million local and national businesses and charities. Please visit www.bbb.org for more information.
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