Advertising self-regulation has been part of the mission of the Better Business Bureau system since its founding in 1912. At that time, the rise of fraudulent and misleading advertising and the absence of any effective regulation led to the formation of BBBs for the purpose of promoting truth in advertising. Today, the review and voluntary correction of local advertising is still a core service offered by your BBB.
To fulfill the original mission of the BBB, the BBB serving Mississippi conducts a local advertising review program. This program works with business to achieve the highest ethical advertising standards through self-regulation.
Achieving Positive Change
The BBB consistently seeks and challenges advertising that appears deceptive or suggests unethical business practices. The Mississippi BBB proactively monitors advertising in all forms and challenges those advertisements which are generated in our service area. Advertisements generated outside Mississippi's 76 county service area are forwarded to the appropriate BBB.
BBB Code of Advertising
The BBB Code of Advertising outlines basic principles and specific guides for truth and accuracy in advertising. When an ad is challenged, the BBB asks the advertiser to substantiate, modify, or discontinue the advertised claims. If an advertiser is unable to substantiate the claims or declines to discontinue claims not in adherence to the BBB Code of Advertising, then that information is included in the BBB’s reliability report on the business. A full copy of the BBB Code of Advertising can be found here.
Concerned about an Advertisement?
Think you’ve found false advertising which the BBB should review? To submit an advertisement for review:
1. Send a physical copy of the advertisement along with a brief note stating why you believe the advertisement should be reviewed to:
BBB Advertising Review Department
505 Avalon Way, Ste. B
Brandon, MS 39047
2. E-mail the date, time, and location of the advertisement with a brief note stating why you believe the advertisement should be reviewed to:
The advertising review process is separate from the BBB complaint process. Submitting an advertisement for review will not result in a formal reportable complaint.
For further information, contact our Ad Review Department at firstname.lastname@example.org