BBB Charity Review for
Mississippi SIDS Alliance

A BBB Accredited Charity since 11/17/2009


The information in this report has either been provided by the charity, or has been compiled by BBB from other sources.

Charity Contact & Profile

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Business Name:
Business Address: 101 First Choice Dr
Suite B
Madison, MS 39110

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Original Business Start Date: 6/28/2001
Type of Entity: Charity/NonProfit
Phone Number:
(601) 957-7437
(877) 471-7437
Email Address:
Type of Business:
Primary Email:
Website Address:

Evaluation Conclusions

This organization has been evaluated in relation to the 20 Better Business Bureau Standards for Charitable Accountability. This organization meets all those standards.


The Mississippi SIDS Alliance, Inc. provides support services to families who are or may be touched by the tragedy of Sudden Infant Death Syndrome. The Alliance also provides training and education on SIDS and Safe Sleep environment to professionals, low social economic communities/ individuals and to the disadvantaged high risk populations. The Mississippi SIDS Alliance also supports research to help find a cure for this devastating syndrome.


Baby Basics
Education to expectant and newly delivered parents on risk reduction factors for sudden infant death syndrome and safe sleep environments for babies. Over 500 families have been reached in the last fiscal year.

Health Fairs
Exhibit booth that provides information on ways to reduce the risk of SIDS and safe sleep environment for babies. Over 3000 brochures and pamphlets have been distributed during the last fiscal year.

Cribs for Kids
In partnership with Cribs for Kids of PA, pack-n-play cribs are distributed to families who are in desperate need of a crib. These cribs are distributed out only by the use of a strict referral protocol.  In 2011, 367 cribs were distributed to Mississippi families who do not have the means to provide a seperate sleep environment for their infant.

"Don't Puff That Stuff" Program
With a grant from the Mississippi State Department of Health Office of Tobacco Control, the MS SIDS Alliance continues to deliver a no smoking message to any caregiver, parent, grandparent, friend or family member involved in an infant's life. The importance of pre-natal care, not smoking during preganancy or after the birth of an infant, and no smoking at all around an infant is emphasized. Participants are given information on how to quit smoking, along iwth the Back to Sleep: Safe Sleep message for their infants.

Peer Contact Volunteer Program
The Mississippi SIDS Alliance is establishing a Peer Contact Program in order to foster a crucial connection between family members who have suffered the death of an infant from SIDS. Fellow SIDS family members who have reconciled their own grief are capable of helping newly-bereaved families in ways that may be beyond the experience of relatives, friends, and professionals. Peer contacts will share themselves and their experiences with grieving families through telephone calls, home visits, and written communication. Peer contacts must be a minimum of 18 months past the death of their child. Each peer contact will attend a training session and receive an acceptable evaluation from the Peer Contact Coordinator. If anyone is interested in participating in this program, please call Cathy Files at 601-955-1057 or Leslie Threadgill at 601-573-1458.

MS SIDS Alliance Annual Memorial Service
The Mississippi SIDS Alliance held its First Annual Memorial Service at St. Richard Catholic Church on December 14, 2008. The memorial service was very special for all those who attended. It was great to celebrate our precious babies and how much they meant to us, as well as the happiness they brought and still bring to our lives. All of the Mississippi babies' names were read, and if their family was present, they were invited to come up to the Memory Tree for an ornament to take home with them. There was also a candlelighting and responsive poem reading. At the end of the service, everyone left with a candle to take home to light that night in conjunction with Compassionate Friends Worldwide Candle Lighting.


Board Size:15
Paid Staff:1

Fundraising Methods

Mississippi SIDS Alliance uses direct public support, business contributions, Golf Tournament contributions, Shopping for SIDS contributions, ROAST sales, Walk for Babies contributions, DAKOTA'S WALK contributions, and grant proposals to help support the organization.

Financial Summary

According to the IRS Form 990 for the Fiscal Year ended 6/30/2011:

Total Income $131,679.00
Total Expenses $153,151.00
Gain/Loss for the Year ($21,472.00)

Expense Breakdown
Item Amount % of Expenses
Programs $113,412.00 74.05%
Fund Raising $29,905.00 19.53%
Administrative $9,834.00 6.42%
Miscellaneous $0.00 0.00%

Income Breakdown
Item Amount % of Income
Contributions $128,199.00 97.36%
Program Service Revenue $3,414.00 2.59%
Dividends $66.00 0.05%

This report is not to be used for fundraising or promotional purposes.

Additional Locations & Phone Numbers

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(601) 957-7437

Customer Complaint History

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BBB has processed no customer complaints on this charity in its three year reporting period.

Government Action(s)

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BBB has no information regarding government actions at this time.

Advertising Review

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BBB has no information regarding advertising review at this time.

Additional Information

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Mississippi SIDS Alliance uses direct public support, business contributions, Golf Tournament contributions, Shopping for SIDS contributions, ROAST sales, Walk for Babies contributions, DAKOTA'S WALK contributions, and grant proposals to help support the organization.

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Report as of: 4/27/2015
Copyright © 2015 Better Business Bureau®, Inc. serving Mississippi

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