BBB Charity Review for
Jackson Zoological Society, Inc.

A BBB Accredited Charity since 6/14/2010


The information in this report has either been provided by the charity, or has been compiled by BBB from other sources.

Charity Contact & Profile

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Business Name:
Business Address: 2918 West Capitol St.
Jackson, MS 39209
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Original Business Start Date: 9/29/1986
Type of Entity: Charity/NonProfit
Beth Poff, Director
Phone Number:
(601) 352-2585
Email Address:
Type of Business:
Primary Email:
Website Address:

Evaluation Conclusions

This organization has been evaluated in relation to the 20 Better Business Bureau Standards for Charitable Accountability. This organization meets all those standards.


The mission of the Jackson Zoological Society is to provide visitors with a quality recreational and educational environment dedicated to wildlife care and conservation.


Accomplishments for 2011 Programs:

-The Jackson Zoo was once again accredited by the Association of Zoos and Aquariums.
-The Zoo visited 52 schools with its ZooMobile program, hosted 302 school groups at the Zoo, and held five Zoo Camp sessions this year.
-Hosted 26 Junior Docents for the summer
-The Zoo was in attendance at 19 events throughout the region including St Patrick's Day, SneakyFest and Zippity Do Dah Days.
-Hosted over 24 Special Events Days at the Zoo
-The Jackson Zoo serves a state wide audience with 47% from the local counties of Hinds, Rankin, and Madison counties; 43% from other areas of Mississippi and 10% from out of state.


Board Size:15
Paid Staff:2

Fundraising Methods

The Jackson Zoo uses memberships, advertisement and special events to help fund the organization.

Financial Summary

According to the IRS Form 990 for the Fiscal Year ended 9/30/2010:

Total Income $2,839,131.00
Total Expenses $2,812,953.00
Gain/Loss for the Year $26,178.00

Expense Breakdown
Item Amount % of Expenses
Programs $2,191,845.00 77.92%
Fund Raising $32,394.00 1.15%
Administrative $588,714.00 20.93%
Miscellaneous $0.00 0.00%

Income Breakdown
Item Amount % of Income
Contributions $1,789,397.00 63.03%
Program Service Revenue $947,075.00 33.36%
Dividends $196.00 0.01%
Other $102,463.00 3.61%

This report is not to be used for fundraising or promotional purposes.

Additional Information

Animal Collection

# of Individual Animals

Mammals 128
Birds 206
Reptilia 89
Amphibia 10
Fish 41
Invertebrata 299

Total 773

Births at the Zoo this year included a pair of America Beavers, a giraffe, various ducks and lots of prairie dogs. We also brought into the collection a pair of Springbok, two Sugar gliders and some Hissing Cockroaches for our educational programming. Our elephants were relocated to the Nashville Zoo and we moved our rhinos into that exhibit space.

Customer Complaint History

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BBB has processed no customer complaints on this charity in its three year reporting period.

Government Action(s)

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BBB has no information regarding government actions at this time.

Advertising Review

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BBB has no information regarding advertising review at this time.

Additional Information

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The Jackson Zoo uses direct mail & online solicitations, special events such as Zoo Party, Earth Day Celebration, Boo at the Zoo, Zoo Gospel Jazz & Blues, Feast with the Beast (for members only) and the Carousel Classic to help support the Jackson Zoo.

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Report as of: 10/25/2014
Copyright © 2014 Better Business Bureau®, Inc. serving Mississippi

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