Give Wisely This Holiday Season via BBB Wise Giving Alliance

December 12, 2013
Burnsville, Minnesota – November 22, 2013 – The holidays are a critical fundraising stretch for charities. Many people make year-end gifts to extend the spirit of the season and their generosity to those less fortunate. Better Business Bureau of Minnesota and North Dakota (BBB) offers a few DOs and DON’Ts that apply any time of year when it comes to charitable giving – and they will also help ensure your donations reach their intended destinations and help those in need.

DON’T succumb to high-pressure, emotional pitches. Giving on the spot is never necessary, no matter how hard a telemarketer or door-to-door solicitor pushes it. The charity that needs your money today will welcome it just as much tomorrow, after you’ve had time to do your research.

DO check out the charity carefully. Make sure you feel comfortable with how your money will be spent. Don’t just take the word of someone else; go to to verify that a charity meets BBB Wise Giving Alliance’s 20 Standards for Charity Accountability.

DON’T assume that only “low overhead” matters. How much money a charity spends on the actual cause – as compared to how much goes toward fundraising and administration – is an important factor, but it’s not the whole story. A charity with impressive financial ratios could have other significant problems such as insufficient transparency, inadequate board activity and inaccurate appeals.

DO be sure it’s the right charity. With so many similar-sounding organizations, names can blur in a donor’s mind. Many phony charities purposefully choose a name that sounds similar to more familiar, legitimate outfits.

DON’T assume that the charity wants any item you donate. Worn out, unusable or unwanted goods cost charities millions of dollars each year because the organization has to bear the cost of tossing these unacceptable donations. If you have questions about an item’s acceptability, visit a given charity’s website or call them directly and ask.

DO consider easy text-to-give options. BBB Mobile Giving Foundation makes it easy to give smaller donations (usually $10) to charities they monitor, including those providing relief to victims of Super Typhoon Haiyan. Visit to learn more.

Lastly, be sure to confirm your online donations are secure – donors should always look in the address box for the “s” in https:// and in the lower-right corner for the “lock” symbol before making their donation.

Donors can research BBB Wise Giving Alliance evaluations on nationally soliciting charities for free at, or visit for free Business Reviews.