BBB Structure


The Better Business Bureau is an authority on trust in the marketplace. The BBB sets and upholds high standards for ethical marketplace behavior. BBB accreditation is a coveted honor earned by elite businesses and charities. The BBB is a valuable resource to turn to for objective, unbiased information on businesses and charities.  Our free BBB Business Reviews and BBB Wise Giving Reports help you make the right purchasing or donation decisions. The BBB is also a significant distributor of consumer and business education information, programs, tips and alerts about marketplace scams. The BBB offers free dispute resolution programs for consumers and businesses when there is difference in viewpoints.

The first BBB was founded in Minnesota in 1912. Over a century later, 113 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 3 million local and national businesses and charities.

  • The Council of Better Business Bureaus (CBBB) is the network hub for BBBs in the US and Canada. Like BBBs, CBBB is dedicated to fostering honest and responsive relationships between businesses and consumers -- instilling consumer confidence and advancing marketplace trust.
  • There are more than 400,000 Accredited Businesses throughout the US and Canada.