In the past 100 years, the face of the advertising industry has changed. In the early 1900s, consumers received ads through print and then radio and network television entered the scene. Now with the Internet and mobile offerings, consumers see and hear hundreds of messages from businesses and corporations daily. The Better Business Bureau began in Minnesota in 1912 as a response by advertisers to the often misleading messages they were delivering. This 30-minute documentary looks at how the self-regulation of advertisements may have saved the industry. The BBB of Minnesota and North Dakota partnered with Twin Cities Public Television to produce a historical production about the BBB movement's Minnesota origins, mission, and the fight for the truth in advertising movement - led by progressive business owners in our region.