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BBB Business Review

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BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Direct to Consumer meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Direct to Consumer include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 371 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

371 complaints closed with BBB in last 3 years | 87 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 165
Billing/Collection Issues 27
Delivery Issues 19
Guarantee/Warranty Issues 7
Problems with Product/Service 153
Total Closed Complaints 371

Additional Complaint Information

BBB files indicate consumer complaints concerning pricing confusion when ordering introductory or 'new customer' checks from the various product lines Direct to Consumer offers. Consumers have reported they ordered using the 'new customer' rate and after receiving their checks or other products, they were not charged the 'new customer' rate. Direct to Consumer had responded to all complaints and explained the consumer were, in fact, returning consumers.

Direct to Consumer maintains records of their customers and consumers are eligible one time for the 'new customer' orders, even if the consumer has not ordered for several years.

Customer Reviews Summary Read customer reviews

121 Customer Reviews on Direct to Consumer
Customer Experience Total Customer Reviews
Positive Experience 16
Neutral Experience 10
Negative Experience 95
Total Customer Reviews 121

Additional Information

BBB file opened: July 28, 2011 Business started: 01/01/1986 Business started locally: 01/01/1986
Business Management
Jo Anne Bailey, Owner/Manager Cami Benge, Owner/Manager Norma Hernandez, Owner/Manager
Contact Information
Principal: Jo Anne Bailey, Owner/Manager
Customer Contact: Norma Hernandez, Owner/Manager
Business Category

Checks - Printing

Alternate Business Names
4checks Artistic Checks Check Crafters Check Gallery Checks Unlimited Custom Direct Designer Checks Identity Check Printers Life Checks Message!Products The Styles Check Company Wishing Tree Designs
Products & Services

According to the information supplied by the company, Direct to Consumer offers checks, address labels, checkbook covers, check-related accessories and business checks.

Customer Review Rating plus BBB Rating Summary

Direct to Consumer has received 3.91 out of 5 stars based on 121 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.