The Better Business Bureau enjoys a 98% favorable name recognition rating as reported in a survey from the Gallup Organization. With this level of positive public awareness, it's clear that membership in your local BBB lets customers and potential customers know that your business is worthy of their trust.

A Roper survey also found that potential customers often ask about several similar companies before deciding which one to buy services or products from. Of these, 74% said they prefer doing business with BBB members when they have a choice.

BBB membership:

• Allows your company to display BBB membership materials, including a plaque and decal, which proudly identifies your firm as a BBB member.
• Provides you with participation in programs that offer pre-approved use of BBB logos and seals in advertising, such as BBBOnLine, BBB CARE, and the BBB Membership Identification Program*.
• Provides business reliability reports that identify you to the public as a BBB member, confirming your good reputation. Such reports also provide information on member and non-member business alike, alerting you to any consumer complaint histories, law enforcement actions, and advertising practices.
• Provides listing in printed and online member rosters* and opportunities to participate in BBB co-op advertisements and to sponsor websites, publications and events*.
• Provides opportunities to network with other BBB members at annual meetings, golf tournaments and other events*.