Advertising Review Services
BBB Ad Review is a program that identifies cases of misleading, deceptive, or untruthful advertising appearing in the media throughout BC.

Introducing the Advertising Self-Regulation Program

In 1912, a Better Business Bureau first opened in Minnesota, as a vigilance committee focusing on misleading advertising. Advertising review is a core service offered by your BBB. We believe that businesses should regulate their own advertising efforts, using ethics and truth in advertising as their guiding principles. We are happy to help provide them the resources and education they need to do just that.

BBB Ad Review is a program that identifies cases of misleading, deceptive, or untruthful advertising appearing in the media throughout BC.

How does it work?

Each week, the BBB reviews numerous sources of advertisements (newspapers, television, Internet, and radio) to be sure advertisers are in compliance with the BBB Code of Advertising. We also receive complaints of unfair ads from both competitors and consumers.

How do I file a complaint?

If you want to file a complaint, click here, or email us at adreview@mbc.bbb.org. We will review all complaints and, if within our purview, contact the advertiser and ask them to substantiate, change, or discontinue the advertisement, so that it meets BBB ethical standards.

We provide many services to both Accredited Businesses and Non-Accredited Businesses to assist them in providing their customers with truthful and honest advertising. Click here to learn more about BBB Ad Review Program and the Code of Advertising.