BBB Announces Torch Award Recipients

October 07, 2009

This year Better Business Bureau recognizes an organization that promotes local BC farmers and two muckracking journalists at its annual Torch Awards luncheon.

The Torch Award is a symbol of a company's commitment to honesty and integrity toward customers, employees, shareholders and their community, and is the highest achievement the BBB awards to the business community.

The Torch Awards includes the Advancing Marketplace Trust Award, which looks at positive contributions to social impacts and helped to offer choices for consumers. This year a selection panel awarded it to the BC Association of Farmers’ Markets.

“The BC Association of Farmers’ Markets encourages consumers to buy locally which benefits local entrepreneurs and also has a positive impact on reducing our carbon footprint,” said Lynda Pasacreta, BBB President and CEO. “Farmers’ markets also give consumers more options like organic food. It is great to have healthy products coming from local suppliers.”

The Consumer Leadership award is given to an individual who is a leader who has significantly advanced marketplace trust through consumer advocacy, protection or education.

This year a selection committee determined two local BC journalists for the award: Chris Olsen from CTV and David Baines from the Vancouver Sun.

Chris Olsen is well-known for his consumer affairs programming which investigates products and services to scam warnings. Securities’ watchdog David Baines has made investors aware of fraudulent schemes involving pyramid schemes and affinity fraud for over two decades.

“Consumers have benefitted from having Chris Olsen and David Baines reporting. In an era where it is challenging to have resources to do investigative journalism, it is wonderful to see these reporters be acknowledged for their hard work,” said Pasacreta.

The winners will be recognized at a ceremony in Vancouver on October 15th at the Four Seasons Hotel. The recipients of the Marketplace Excellence Award and the Green Award will be announced on the day of the event.

Limited tickets are still available and media representatives are also welcome to attend.