BBB Announces Torch Award Recipients

October 16, 2009

Who knew ethics could be so tasty? The annual Better Business Bureau Torch Awards, held on October 15, had two organizations receive awards for their good ethics and their support of BC farmers.

The BC Association of Farmers’ Markets won the Advancing Marketplace Trust Award, while, online grocer, spud! received the Green Award. Both of the companies proudly offer local produce.

“We were delighted to have two of our awards go to organizations that support micro-agricultural entrepreneurs,” says Lynda Pasacreta, BBB President and CEO. “We all hear about global change through big ideas like the Hundred Mile Diet and choosing to eat organic food. Now, we can recognize the people who help to market these food alternatives both online and in our communities at farmers’ markets.”

The Torch Awards’ selection committee recognized BC Association of Farmers’ Markets for giving back to the community with its food coupons for low income families, while spud! showed its customers how far their food travelled to get to their door.

Silver Bullet Shredding, a locally-owned document destruction firm, took home the Marketplace Excellence Award for its commitment to ethical practice and holistic approach to its customers and competitors.

Other winners included Chris Olsen from CTV and David Baines from the Vancouver Sun, who co-won the Consumer Leadership Award for their consumer reporting and investigative journalism.

The Torch Award is a symbol of a company or individual's commitment to honesty and integrity toward customers, employees, shareholders and their community, and is the highest achievement the BBB awards to the business community.

"Now, more than ever, people in BC need companies like these that they can trust,” says Pasacreta. “We commend all the companies who were Torch Awards finalists because they all put a high priority on ethics and integrity with their customers, their employees and their vendors."