BBB Name & Logo Policy

Authorization to Use BBB Trademarks

a. General Authorization
During the term of this agreement, BBB grants you a nonexclusive, non-assignable and nontransferable license to advertise your BBB accreditation and use BBB trademarks only as set out in this agreement. You agree that BBB trademarks may not be otherwise used, copied, reproduced, or altered in any manner.


b. Use of Accreditation Plaques and Decals
You may display the BBB accreditation plaque and decal at your place of business and at trade shows. You may also display the decal on your business owned vehicles.


c. Use of BBB Seal
You may, within the scope of permission granted below, advertise your BBB accreditation by using the BBB Accredited Business seal (“the seal”), as it may be modified by BBB. BBB will provide the seal in various sizes to you. You must receive prior written permission to use another size, and approval will not be granted unless the new size meets minimum height requirement for “BBB” of 1/8 inches tall. Nothing in this agreement or in your use of the seal or BBB name will give you any right whatsoever in the BBB name or seal, or in similar names or seals, beyond the right granted in this agreement.


d. Advertising BBB Rating
You may, within the scope of permission granted below, advertise your BBB rating. Upon learning of a change in your BBB rating, you must immediately correct any advertising that includes the rating. You are encouraged to include the seal (and statement of BBB accreditation when permitted) in conjunction with advertising your BBB rating.


e. Scope of Permission
i. Offline advertising media.
You may state “BBB Accredited Business” or you may display the seal in the following media:

  • newspapers
  • periodicals
  • billboards
  • posters
  • direct mail, flyers
  • yellow pages or other directory advertising
  • telephone
  • TV or radio spots
  • business cards
  • stationery
  • invoices
  • facsimile cover sheets
  • and other business documents.

If all your physical locations are within this BBB’s service area, you may advertise your accreditation wherever you do business. If you have physical locations in other BBBs’ service areas, your advertising rights are restricted to this BBB’s service area unless permitted by agreement(s) with other BBBs.

You may advertise your BBB rating wherever you are permitted to display the seal in offline advertising media except that you may not advertise your BBB rating in yellow pages or any other directory that cannot be immediately revised if your BBB rating changes.


ii. Online advertising
You may also display the seal to identify your BBB accreditation on your Web site and on Web sites where you advertise so long as the seal clicks to a BBB confirmation page that links to your BBB Business Review. You must use the then in effect seal to allow consumers to verify BBB accreditation. You may, at your option, state “BBB Accredited Business” in addition to displaying the seal.

You may advertise your BBB rating on your Web site and on Web sites where you advertise as long as the advertising can be immediately revised if your BBB rating changes.