BBB Business Review

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Dealer Car Search

Phone: (502) 326-8413 View Additional Phone Numbers 12912 Shelbyville Road, Louisville, KY 40243

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Dealer Car Search is an Internet Advertising Management System for new and used car dealers. 
We also offer:
Website Design Services,
Website Content Management, 
Integrated Data Management, 
Dealer Analytics,
Inventory Market Reports,
Inventory Merchandising,
Inventory Stocking Solutions,
Integrated Lead Management,
Custom Digital Documents,
Customer Relationship Manager,
Reputation Management,
Inventory Placement,
Inventory Sourcing,
Social Media Management,
Search Engine Optimization (SEO),
Industry Leading Consulting,
Data Protection.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Dealer Car Search include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 4 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

4 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 3
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 4

Customer Reviews Summary Read customer reviews

22 Customer Reviews on Dealer Car Search
Customer Experience Total Customer Reviews
Positive Experience 19
Neutral Experience 0
Negative Experience 3
Total Customer Reviews 22

Additional Information

BBB file opened: March 24, 2010 Business started: 11/01/2006 in KY Business started locally: 11/01/2006 Business incorporated 11/01/2006 in KY
Type of Entity


Business Management
Mr. Rick Wilson, Owner Mrs. Stephanie Wilson, Owner Mr. Chris Wyndham, Vise President of Customer Retention
Contact Information
Principal: Mr. Rick Wilson, Owner
Principal: Mrs. Stephanie Wilson, Owner
Principal: Mr. Chris Wyndham, Vise President of Customer Retention
Business Category


Customer Review Rating plus BBB Rating Summary

Dealer Car Search has received 4.82 out of 5 stars based on 22 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Louisville, Southern Indiana, and Western Kentucky. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.